If you are in the B2B world, you will know that sales is a long process. In addition to this, SEO is also a long process. Both of these factors require time and investment in order to succeed, but once you have built up that momentum, you’re flying! Going for the quick win in B2B is unstable and short-lived. Here is some sound advice to help your marketing team with their SEO.

Search engines love blogs. Blogs keep Google happy and can push you up the results pages for you key search terms. Your buyers love and share great blogs with their communities AND you can use your blog to turn site visitors into leads. This makes blogging one of the most powerful marketing tools available. Done correctly, your sales funnel will overflow with quality leads. Done badly and you will waste time and money creating blogs that generate no ROI.

Video marketing has been proven to increase SEO rankings, traffic, and conversion rates. A lot of companies used to shy away from using video because of all the expenses that are associated with it. However, video production is not as expensive as it once was. You no longer need to spend thousands of dollars to include video on your website or in your marketing. Time, on the other hand, is another issue. You will only see these results if you do it right.

2012 was an unmistakably awesome year for the tech industry. More than ever, people are spending money on the latest and greatest device for work or leisure.  But 2012 shocked the industry as well when it scheduled a decline in PC sales for the first time in eleven years!

I can safely say that the foundation of inbound marketing is built on one single word: customer. Everything we do as inbound marketers is aimed at creating an excellent user experience, centered on our customers and their needs. We know that at the end of the day, we don’t need to have the best product out there as long as we’re the best at making our customers happy and adding value to their lives.

On November 13 2012, Eloqua posted a list of 20 stats every modern marketer should see. In an ongoing journey to help your company reach its marketing potential, today I will relay some of these stats and give you tips on how to benefit from each one of them.

Inbound marketers will tell you it is absolutely imperative for your company to have a social media presence. But with all the different tools and platforms, it gets complicated and confused and sometimes you just don’t know where to start. So you don’t.

It’s official: people have changed the way they buy. With the information literally at their fingertips, they no longer rely on salesmen as their sole source for answers. Long gone are the days of sleazy car dealers changing the numbers on the odometer. Long gone are the days where your sales person did the whole job and the website served only as a brochure. With the internet at your prospect’ disposal, you now have to do something very very important before you start selling. You have to earn their trust.

We are often asked what are the main differences between HubSpot and Wordpress.  In essence, there is no point of comparing the two. Attempting to compare these tools would be like comparing cars to tomcat jet fighters: they have a completely different set of capabilities. The only thing in common is that they can take someone from one place to another.