--- title: How to Turn your Website into a Lead Generation System - Part 1 description: Learn tips on making the most of your website. Transform your website from a simple brochure presentation into a lead generation system image: https://www.market8.net/hs-fs/file-13468678-jpg/images/lead-generation-systems.jpg --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # **How to Turn your Website into a Lead Generation System - Part 1** Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on May 10, 2011 in [Inbound Marketing](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/inbound-marketing) and [Lead Generation](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/lead-generation) 0 0 0 ![lead-generation-systems](https://www.market8.net/hs-fs/file-13468678-jpg/images/lead-generation-systems.jpg)Before we begin discussing effective ways to turn your website into a lead generation system, we need to understand the website from the marketer's points of view. So first of all, what is a website? The common answer is, well... a website is a collection of related web pages containing images, videos or other digital assets with the purpose of showing the company’s products and profile. The fact is that your prospective buyers' behavior online has changed. Studies show that B2B buyers, including the c-suite, are engaging online just as much as any other user.  =For instance according to a study made by Google [[Google- B2B Zero Moment of Truth, 2011]](http://www.business-strategy-innovation.com/wordpress/2010/08/googles-zero-moment-of-truth/): - Since the recession started, 62% of B2B buyers spend more time researching products and services on-line during the procurement process - 25% of B2B buyers are more likely to change vendors than before the recession. - 65% of the c-suite make 6+ work related searches per day. - 99% of Small Business Owners consider Search Engines, the most effective tool for finding suppliers. With the help of SEO, SEM, and SMO, you can entice the right audience to visit your website. Now, how do you convert these anonymous visitors into named leads that will enter your sales process? Traditionally, your website might have "Contact Us" form, hoping your visitors will find it and fill it out. But in today's marketing environment where every marketer is trying out unique selling propositions to capture the leads by doing Internet Marketing stuff, you must now pepper your website with a variety of ways for prospects to reach out to you. The purpose of your website must adapt. Your website must work as a lead generation system. ###     How it can be done?  Here is a list of tips you can follow to get your website to work as a lead generation system:** ** 1. **Identify your value:** First clearly identify what are the top 3 problems that your product or service solves for your customers. 2. **Share the wealth:**  your company is a wealth of knowledge in your area of specialty.  Share knowledge with your prospective buyers; show them different approaches to solve their problems, and concentrate all that shareable knowledge in a combination of learning center or blog, advanced content downloadable documents, videos and presentations. 3. **Organize your content by value to your customers**, not by technical features. 4. **Place calls to action throughout your site:** on-line conversion is not limited to e-commerce sites, and although conversion from visitor-to-customer is unlikely in a B2B environment, your website CAN convert your visitors into leads, as long as you give your visitors the opportunity to do so. To effectively do lead generation from your website, you must provide your target audience with valuable offers and information in exchange for providing their basic contact information. It means you must get inside the head of your prospect to understand what he or she is looking for, and provide a simple process for them to request access to it. The following is a sample of content and features that can be used to convert visitors into leads: - Register to access "premium content" - whitepapers, presentations, articles, etc. - Order form for free samples or a free trial of a service - Subscribe to your e-mail newsletter - "Call me now" or online chat to reach out to representatives - Registrations for seminars, webinars or events **Simplify your call to action forms:** don’t scare potential buyers by asking for a lot of information.  Don’t ask for more than first name and e-mail unless strictly necessary.     [![grow your leads, conversion kit, lead conversion](https://no-cache.hubspot.com/cta/default/23553/e19cfe17-115e-480f-94a4-f1464b3ffc48.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/e19cfe17-115e-480f-94a4-f1464b3ffc48)     ### LIKE WHAT YOU READ? Subscribe to the Design & Function blog to receive updates about: - Web Design Trends - Conversion Research - Actionable lead-gen advice ![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?t=1409516810325) [ Eduardo Esparza ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) [Twitter ](https://twitter.com/Market_8) [LinkedIn](http://www.linkedin.com/pub/eduardo-esparza/24/789/7a3) [Facebook ](http://www.facebook.com/market8.vanguardmarketing) [Email](mailto:eduardo@market8.net) Eduardo drives the branding and communications strategy discovery process for Market 8 clients. His broad experience includes leadership positions in strategic planning, operations, finance, business process consulting and marketing for several multi-billion dollar companies across many industries, including the luxury home design, manufacturing, and industrial distribution industries, among other. Eduardo is a holistic thinker who finds extreme joy in merging the power of strategic thinking, customer centric design, and analytics to drive results; a passion that gave birth to Market 8. Eduardo, a father of 2 young children, Andrea and Rafael, enjoys the arts, photography, mountain biking, and declares himself an audiophile. Please enable JavaScript to view the [comments powered by Disqus.](http://disqus.com/?ref_noscript) [comments powered by Disqus](http://disqus.com) [![SAAS Website Redesign eBook](https://no-cache.hubspot.com/cta/default/23553/6d630093-6109-44ec-af2f-e13fe4baed45.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/6d630093-6109-44ec-af2f-e13fe4baed45) ### About market8 Market 8 is a team of web, usability and conversion experts that will turn your website into your best salesperson. We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. 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