--- title: B2B Web Design And Inbound Marketing Blog | Market 8 | Eduardo Esparza (2) description:

Eduardo drives the branding and communications strategy discovery process for Market 8 clients. His broad experience includes leadership positions in strategic planning, operations, finance, business process consulting and marketing for several multi-billion dollar companies across many industries, including the luxury home design, manufacturing, and industrial distribution industries, among other. Eduardo is a holistic thinker who finds extreme joy in merging the power of strategic thinking, customer centric design, and analytics to drive results; a passion that gave birth to Market 8. Eduardo, a father of 2 young children, Andrea and Rafael, enjoys the arts, photography, mountain biking, and declares himself an audiophile.

(2) --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?t=1409516810325) Eduardo Esparza [Twitter ](https://twitter.com/Market_8) [LinkedIn](http://www.linkedin.com/pub/eduardo-esparza/24/789/7a3) [Facebook ](http://www.facebook.com/market8.vanguardmarketing) [Email](mailto:eduardo@market8.net) Eduardo drives the branding and communications strategy discovery process for Market 8 clients. His broad experience includes leadership positions in strategic planning, operations, finance, business process consulting and marketing for several multi-billion dollar companies across many industries, including the luxury home design, manufacturing, and industrial distribution industries, among other. Eduardo is a holistic thinker who finds extreme joy in merging the power of strategic thinking, customer centric design, and analytics to drive results; a passion that gave birth to Market 8. Eduardo, a father of 2 young children, Andrea and Rafael, enjoys the arts, photography, mountain biking, and declares himself an audiophile. #### Author's Posts [![INBOUND 2014: HubSpot CRM and Sidekicks - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1640346792.png?width=400&name=file-1640346792.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/inbound-2014-hubspot-crm-and-sidekicks) ### [INBOUND 2014: HubSpot CRM and Sidekicks](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/inbound-2014-hubspot-crm-and-sidekicks) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Sep 17, 2014 Last year at INBOUND 2013, HubSpot announced the HubSpot COS that revolutionized the way we approach... [![Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1580927995.jpg?width=400&name=file-1580927995.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/bad-b2b-web-design-is-costly-to-society-taguchis-quality-loss-function) ### [Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/bad-b2b-web-design-is-costly-to-society-taguchis-quality-loss-function) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Sep 9, 2014 You may have believed that running a poorly designed B2B site only has bad implications for your cus... [![Advantages of New Media vs Traditional Media Marketing - Featured Image](https://www.market8.net/hs-fs/file-1534478293-jpg/images/Advantages-of-New-Media-vs-Traditional-Media-Marketing-featured.jpg?width=400&name=Advantages-of-New-Media-vs-Traditional-Media-Marketing-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/advantages-of-new-media-vs-traditional-media-marketing) ### [Advantages of New Media vs Traditional Media Marketing](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/advantages-of-new-media-vs-traditional-media-marketing) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Aug 7, 2014 If you’re still relying totally on traditional media marketing to help you get leads and conversions... [![Does Your B2B Need a Google Plus Account? - Featured Image](https://www.market8.net/hs-fs/file-1537348541-jpg/images/does-your-b2b-need-a-google-plus-account-featured.jpg?width=400&name=does-your-b2b-need-a-google-plus-account-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/does-your-b2b-need-a-google-plus-account) ### [Does Your B2B Need a Google Plus Account?](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/does-your-b2b-need-a-google-plus-account) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Aug 5, 2014 With the number of social networks to choose from today, many B2Bs are left in the dark about someth... [![Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better? - Featured Image](https://www.market8.net/hs-fs/hubfs/images/radical-vs.-evolutionary-b2b-web-redesign-strategy-which-is-better-featured.jpg?width=400&name=radical-vs.-evolutionary-b2b-web-redesign-strategy-which-is-better-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/radical-vs-evolutionary-b2b-web-redesign-strategy-which-is-better) ### [Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better?](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/radical-vs-evolutionary-b2b-web-redesign-strategy-which-is-better) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jul 17, 2014 If you're thnking about your next B2B web redesign strategy, it’s natural to think that you can do o... [![The 8 Costliest Mistakes in B2B Web Design - Featured Image](https://www.market8.net/hs-fs/file-1533191129-jpg/images/The-8-Costliest-Mistakes-in-B2B-Web-Design-featured.jpg?t=1423055493883&width=400&name=The-8-Costliest-Mistakes-in-B2B-Web-Design-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-8-costliest-mistakes-in-b2b-web-design) ### [The 8 Costliest Mistakes in B2B Web Design](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-8-costliest-mistakes-in-b2b-web-design) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jun 26, 2014 Any time you design a B2B site... … there’s good design that increases conversions and creates custo... [![Increase Conversions with Jakob Nielsen’s Web Usability Principles - Featured Image](https://www.market8.net/hs-fs/file-1542463134-png/images/Increase-Conversions-with-Jakob-Nielsens-Web-Usability-Principles-featured.png?width=400&name=Increase-Conversions-with-Jakob-Nielsens-Web-Usability-Principles-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-use-jakob-nielsens-web-usability-principles-to-increase-conversions) ### [Increase Conversions with Jakob Nielsen’s Web Usability Principles](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-use-jakob-nielsens-web-usability-principles-to-increase-conversions) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on May 15, 2014 Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or p... [![Introducing the FOCUSED Website Evaluation Checklist - Featured Image](https://www.market8.net/hs-fs/file-1543594208-jpg/images/Introducing-the-FOCUSED-Website-Evaluation-Checklist-featured.jpg?width=400&name=Introducing-the-FOCUSED-Website-Evaluation-Checklist-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/focused-website-evaluation-checklist) ### [Introducing the FOCUSED Website Evaluation Checklist](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/focused-website-evaluation-checklist) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Apr 11, 2014 There are standards to which you should aspire when planning and designing your B2B site. It’s neces... [![How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples) - Featured Image](https://www.market8.net/hs-fs/file-1543639263-png/images/How-to-make-useful-website-wireframes-featured.png?width=400&name=How-to-make-useful-website-wireframes-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-make-useful-website-wireframes-tutorial) ### [How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-make-useful-website-wireframes-tutorial) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Apr 4, 2014 A website wireframe is defined as the visual guide that gives a framework for your website. This blu... [![How to do a B2B Web Design That Sells - Featured Image](https://www.market8.net/hs-fs/file-1546693625-jpg/images/How-to-do-a-B2B-Web-Design-That-Sells-featured.jpg?width=400&name=How-to-do-a-B2B-Web-Design-That-Sells-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-that-sells) ### [How to do a B2B Web Design That Sells](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-that-sells) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 23, 2014 The most effective thing you can do in your B2B marketing efforts is invest in your website, managem... [![Do Image Carousels and Sliding Banners Hurt B2B Website Performance? (Hint: YES!) - Featured Image](https://www.market8.net/hs-fs/file-1558446021-png/images/2014/banners/Why-Automatic-Carousels-Suck-And-Must-Be-Eliminated-From-Your-Homepage...featured.png?width=400&name=Why-Automatic-Carousels-Suck-And-Must-Be-Eliminated-From-Your-Homepage...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/automatic-carousels-affecting-web-performance) ### [Do Image Carousels and Sliding Banners Hurt B2B Website Performance? (Hint: YES!)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/automatic-carousels-affecting-web-performance) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 13, 2014 “Thank you for doing a great job in designing our website,” a customer says. “Overall, I’m satisfied... [![What Site Architecture Is and How to Get It Right for B2B - Featured Image](https://www.market8.net/hs-fs/hubfs/Blog_posts/What%20Site%20Architecture%20Is%20and%20How%20to%20Get%20It%20Right%20for%20B2B/site%20architecture---site_architecture_banner_Small.png?width=400&name=site%20architecture---site_architecture_banner_Small.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/what-site-architecture-is-and-how-to-get-it-right-for-b2b) ### [What Site Architecture Is and How to Get It Right for B2B](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/what-site-architecture-is-and-how-to-get-it-right-for-b2b) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 2, 2014 Site architecture is the approach to the planning and design of websites, which involves three disti... - [<](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) - [1](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) - [2](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza/page/2) - [3](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza/page/3) - [4](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza/page/4) - [5](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza/page/5) - [>](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza/page/3) ### Subscribe Here! 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We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. 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