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B2B Buying Process - How to Reach Your B2B Buyers Effectively

Posted by Marc Schenker on Jan 9, 2014
There’s nothing more important to your B2B company than knowing precisely how to reach your B2B buye...

A Recap of What Happened Around B2B Web Design in 2013 and What to Expect for 2014

Posted by Marc Schenker on Jan 2, 2014
As 2013 comes to a close, you want to look back at what was big in B2B web design throughout the yea...

The B2B User Experience: Identifying Sources of Friction in Your B2B Website

Posted by Eduardo Esparza on Dec 28, 2013
In the B2B world, the word friction can be defined in slightly different ways, but all definitions a...

A Guide to Marketing Metrics for Business Leaders

Posted by Eduardo Esparza on Dec 24, 2013
Every good marketing strategy involves a lead generation ‘engine’, which directly influences revenue...

Access Our Blog Straight From Your Mobile Device

Posted by Eduardo Esparza on Dec 23, 2013

How to Map Your B2B Buying Process With Kristin Zhivago’s Roadmap to Revenue

Posted by Eduardo Esparza on Dec 19, 2013
Anyone who wants to succeed in B2B should know who Kristin Zhivago is. Two years ago, she published ...

Detailing the Buying Process for B2B: Awareness, Evaluation and Decision

Posted by Eduardo Esparza on Dec 5, 2013
Image Credit When economic times are good, B2B businesses are less likely to pay as much attention a...

How to Create the Most Accurate Buyer Personas for B2B Businesses

Posted by Eduardo Esparza on Nov 22, 2013
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, wha...

How to make a persuasive website with BJ Fogg’s Behavior Model

Posted by Eduardo Esparza on Oct 18, 2013
Image Credit Charismatic Computers able to change people’s thoughts and behaviors in predictable way...

Website Redesign - 5 Points You Must Be Aware Of

Posted by Eduardo Esparza on Oct 18, 2013
There's a reason Hubspot is currently among the most popular Content Management Systems online. The ...

Understanding Cialdini's 6 principles of Persuasion

Posted by Eduardo Esparza on Oct 10, 2013
  Image Credit Any experienced businessman has heard of Cialdini’s name. The 68-year old psychologis...

Three Keys To Successful Inbound Web Design

Posted by Eduardo Esparza on Oct 9, 2013
In order for your website to be able to respond to customer wishes and needs as soon as they land on...