--- title: B2B Web Design And Inbound Marketing Blog | Market 8 (5) description: In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs. (5) --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [![3 Steps to Understand How Your Customers View Your B2B Product or Service - Featured Image](https://www.market8.net/hs-fs/file-1557818441-png/images/2014/banners/3-Steps-to-Understand-How-Your-Customers-View-Your-B2B-Product-or-Service....featured.png?width=400&name=3-Steps-to-Understand-How-Your-Customers-View-Your-B2B-Product-or-Service....featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/3-steps-to-understand-how-your-customers-view-your-b2b-product-or-service) ### [3 Steps to Understand How Your Customers View Your B2B Product or Service](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/3-steps-to-understand-how-your-customers-view-your-b2b-product-or-service) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Feb 13, 2014 The first step in marketing and understanding why your customers want to buy your B2B product or ser... [![A Refresher on the New B2B Buyer Behavior - Featured Image](https://www.market8.net/hs-fs/file-1599477956-jpg/images/2014/banners/A_Refresher_on_the_New_B2B_Buyer_Behavior...Featured.jpg?width=400&name=A_Refresher_on_the_New_B2B_Buyer_Behavior...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-refresher-on-the-new-b2b-buyer-behavior) ### [A Refresher on the New B2B Buyer Behavior](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-refresher-on-the-new-b2b-buyer-behavior) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 31, 2014 In today’s modern times, inbound marketing is increasingly becoming a force to be reckoned with. The... [![Don’t Contribute to the Ginormous B2B Website Discontent - Featured Image](https://www.market8.net/hs-fs/file-1596744628-jpg/images/2014/banners/Don%E2%80%99t_Contribute_to_the_Ginormous_B2B_Website_Discontent...Featured.jpg?width=400&name=Don%E2%80%99t_Contribute_to_the_Ginormous_B2B_Website_Discontent...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/dont-contribute-to-the-ginormous-b2b-website-discontent) ### [Don’t Contribute to the Ginormous B2B Website Discontent](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/dont-contribute-to-the-ginormous-b2b-website-discontent) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 27, 2014 There’s a chance that your website could be contributing to the big, fat B2B website discontent out ... [![Lead Generation With Paid, Owned and Earned Media - Featured Image](https://www.market8.net/hs-fs/file-1559342625-png/images/2014/banners/Lead-Generation-With-Paid%2c-Owned-and-Earned-Media...featured.png?width=400&name=Lead-Generation-With-Paid%2c-Owned-and-Earned-Media...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/lead-generation-with-paid-owned-and-earned-media) ### [Lead Generation With Paid, Owned and Earned Media](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/lead-generation-with-paid-owned-and-earned-media) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 23, 2014 Paid, owned and earned are three well-worn terms in marketing. Often marketing budgets are very tigh... [![How Your B2B Blog Can Help You Grow Your Sales - Featured Image](https://www.market8.net/hs-fs/file-1558054151-png/images/2014/banners/How-Your-B2B-Blog-Can-Help-You-Grow-Your-Sales...Featured.png?width=400&name=How-Your-B2B-Blog-Can-Help-You-Grow-Your-Sales...Featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-your-b2b-blog-can-help-you-grow-your-sales) ### [How Your B2B Blog Can Help You Grow Your Sales](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-your-b2b-blog-can-help-you-grow-your-sales) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 16, 2014 There are different blogging strategies you can follow, and there are different schools of thought h... [![All You Need to Know About Forms to Maximize Conversions - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1557156230-png/images/2014/banners/All-You-Need-to-Know-About-Forms-to-Maximize-Conversions...featured.png?width=400&name=All-You-Need-to-Know-About-Forms-to-Maximize-Conversions...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/all-you-need-to-know-about-forms-to-maximize-conversions) ### [All You Need to Know About Forms to Maximize Conversions](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/all-you-need-to-know-about-forms-to-maximize-conversions) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 16, 2014 Web forms are the unsung heroes of your inbound marketing efforts, whether you know it or not. They ... [![B2B Buying Process - How to Reach Your B2B Buyers Effectively - Featured Image](https://www.market8.net/hs-fs/file-1555528962-png/images/2014/banners/B2B-Buying-Process---How-to-Reach-Your-B2B-Buyers-Effectively...featured.png?width=400&name=B2B-Buying-Process---How-to-Reach-Your-B2B-Buyers-Effectively...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-buying-process-how-to-reach-your-b2b-buyers-effectively) ### [B2B Buying Process - How to Reach Your B2B Buyers Effectively](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-buying-process-how-to-reach-your-b2b-buyers-effectively) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Jan 9, 2014 There’s nothing more important to your B2B company than knowing precisely how to reach your B2B buye... [![A Recap of What Happened Around B2B Web Design in 2013 and What to Expect for 2014 - Featured Image](https://www.market8.net/hs-fs/file-1599457806-jpg/images/2014/banners/A_Recap_of_What_Happened_Around_B2B_Web_Design_in_2013_and_What_to_Expect_for_2014...Featured.jpg?width=400&name=A_Recap_of_What_Happened_Around_B2B_Web_Design_in_2013_and_What_to_Expect_for_2014...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-recap-of-what-happened-around-b2b-web-design-in-2013-and-what-to-expect-for-2014) ### [A Recap of What Happened Around B2B Web Design in 2013 and What to Expect for 2014](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-recap-of-what-happened-around-b2b-web-design-in-2013-and-what-to-expect-for-2014) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Jan 2, 2014 As 2013 comes to a close, you want to look back at what was big in B2B web design throughout the yea... [![The B2B User Experience: Identifying Sources of Friction in Your B2B Website - Featured Image](https://www.market8.net/hs-fs/file-1599395267-jpg/images/2014/banners/The_B2B_User_Experience-_Identifying_Sources_of_Friction_in_Your_B2B_Website...Featured.jpg?width=400&name=The_B2B_User_Experience-_Identifying_Sources_of_Friction_in_Your_B2B_Website...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-b2b-user-experience-identifying-sources-of-friction-in-your-b2b-website) ### [The B2B User Experience: Identifying Sources of Friction in Your B2B Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-b2b-user-experience-identifying-sources-of-friction-in-your-b2b-website) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Dec 28, 2013 In the B2B world, the word friction can be defined in slightly different ways, but all definitions a... ### [A Guide to Marketing Metrics for Business Leaders](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-guide-to-marketing-metrics-for-business-leaders) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Dec 24, 2013 Every good marketing strategy involves a lead generation ‘engine’, which directly influences revenue... [![Access Our Blog Straight From Your Mobile Device - Featured Image](https://www.market8.net/hs-fs/file-1596568234-jpg/images/2014/banners/Access_Our_Blog_Straight_From_Your_Mobile_Device...Featured.jpg?width=400&name=Access_Our_Blog_Straight_From_Your_Mobile_Device...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/access-our-blog-straight-from-your-mobile-device) ### [Access Our Blog Straight From Your Mobile Device](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/access-our-blog-straight-from-your-mobile-device) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Dec 23, 2013 [![How to Map Your B2B Buying Process With Kristin Zhivago’s Roadmap to Revenue - Featured Image](https://www.market8.net/hs-fs/file-1599355097-jpg/images/2014/banners/How_to_Map_Your_B2B_Buying_Process_With_Kristin_Zhivago%E2%80%99s_Roadmap_to_Revenue...Featured.jpg?width=400&name=How_to_Map_Your_B2B_Buying_Process_With_Kristin_Zhivago%E2%80%99s_Roadmap_to_Revenue...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-map-your-b2b-buying-process-with-kristin-zhivagos-roadmap-to-revenue) ### [How to Map Your B2B Buying Process With Kristin Zhivago’s Roadmap to Revenue](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-map-your-b2b-buying-process-with-kristin-zhivagos-roadmap-to-revenue) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Dec 19, 2013 Anyone who wants to succeed in B2B should know who Kristin Zhivago is. 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We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. 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