Search Engine Optimization Through Content Marketing

Posted by Eduardo Esparza on Apr 2, 2013
If you are in the B2B world, you will know that sales is a long process. In addition to this, SEO is...

Blogging for Leads: 8 Ways to Make Your Blog a Lead Generation Machine

Posted by Eduardo Esparza on Mar 14, 2013
Search engines love blogs. Blogs keep Google happy and can push you up the results pages for you key...

The 3 P's of Video Marketing for Lead Generation

Posted by Eduardo Esparza on Feb 26, 2013
Video marketing has been proven to increase SEO rankings, traffic, and conversion rates. A lot of co...

Responsive Web Design: No Longer a Luxury

Posted by Eduardo Esparza on Feb 7, 2013
2012 was an unmistakably awesome year for the tech industry. More than ever, people are spending mon...

8 Tips to Ensure Great Customer Services

Posted by Eduardo Esparza on Jan 25, 2013
I can safely say that the foundation of inbound marketing is built on one single word: customer. Eve...

15 Important Inbound Marketing Stats and What to Do About Them

Posted by Eduardo Esparza on Jan 17, 2013
On November 13 2012, Eloqua posted a list of 20 stats every modern marketer should see. In an ongoin...

Top 3 Social Media Mistakes for Small Businesses

Posted by Eduardo Esparza on Jan 15, 2013
You’ve come up with your business plan, ordered your inventory and made the plunge into the world of...

4 Ways Twitter Can Help You in Lead Generation

Posted by Eduardo Esparza on Jan 10, 2013
Inbound marketers will tell you it is absolutely imperative for your company to have a social media ...

Constructing a Great Elevator Pitch

Posted by Eduardo Esparza on Dec 14, 2012
Imagine this. You’re in an elevator getting ready to go up. The door is about to close and you hear ...

5 Tips to Earn Your Prospect’s Trust

Posted by Eduardo Esparza on Nov 30, 2012
It’s official: people have changed the way they buy. With the information literally at their fingert...

Buyer Persona Development - 6 Traits Your Customer Service Dept. Can Help Figure

Posted by Eduardo Esparza on Nov 28, 2012
Buyer personas are one of the most effective means for maximizing your marketing budget. These hypot...

HubSpot vs. Wordpress - a CMS Comparison

Posted by Eduardo Esparza on Nov 20, 2012
We are often asked about the main differences between HubSpot and Wordpress. In essence, there is no...

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