--- title: B2B Web Design And Inbound Marketing Blog | Market 8 | B2B Buying Process description: B2B Buying Process | In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs. --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [![Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1580927995.jpg?width=400&name=file-1580927995.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/bad-b2b-web-design-is-costly-to-society-taguchis-quality-loss-function) ### [Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/bad-b2b-web-design-is-costly-to-society-taguchis-quality-loss-function) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Sep 9, 2014 You may have believed that running a poorly designed B2B site only has bad implications for your cus... [![The 5 Things You Should Know About B2B Consumer Psychology - Featured Image](https://www.market8.net/hs-fs/file-1538157815-jpg/images/The-5-Things-You-Should-Know-About-B2B-Consumer-Psychology-featured.jpg?width=400&name=The-5-Things-You-Should-Know-About-B2B-Consumer-Psychology-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-5-things-you-should-know-about-b2b-consumer-psychology) ### [The 5 Things You Should Know About B2B Consumer Psychology](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-5-things-you-should-know-about-b2b-consumer-psychology) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Aug 16, 2014 To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ... [![Advantages of New Media vs Traditional Media Marketing - Featured Image](https://www.market8.net/hs-fs/file-1534478293-jpg/images/Advantages-of-New-Media-vs-Traditional-Media-Marketing-featured.jpg?width=400&name=Advantages-of-New-Media-vs-Traditional-Media-Marketing-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/advantages-of-new-media-vs-traditional-media-marketing) ### [Advantages of New Media vs Traditional Media Marketing](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/advantages-of-new-media-vs-traditional-media-marketing) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Aug 7, 2014 If you’re still relying totally on traditional media marketing to help you get leads and conversions... [![10 MUST DO's Before You Start Designing Your B2B Website - Featured Image](https://www.market8.net/hs-fs/file-1556028119-png/images/2014/banners/10-MUST-DOs-Before-You-Start-Designing-Your-B2B-Website...featured.png?width=400&name=10-MUST-DOs-Before-You-Start-Designing-Your-B2B-Website...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/10-must-dos-before-you-start-designing-your-b2b-website) ### [10 MUST DO's Before You Start Designing Your B2B Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/10-must-dos-before-you-start-designing-your-b2b-website) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Feb 21, 2014 Too many B2B companies think that all they really need is a facelift for their website. They think t... [![3 Steps to Understand How Your Customers View Your B2B Product or Service - Featured Image](https://www.market8.net/hs-fs/file-1557818441-png/images/2014/banners/3-Steps-to-Understand-How-Your-Customers-View-Your-B2B-Product-or-Service....featured.png?width=400&name=3-Steps-to-Understand-How-Your-Customers-View-Your-B2B-Product-or-Service....featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/3-steps-to-understand-how-your-customers-view-your-b2b-product-or-service) ### [3 Steps to Understand How Your Customers View Your B2B Product or Service](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/3-steps-to-understand-how-your-customers-view-your-b2b-product-or-service) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Feb 13, 2014 The first step in marketing and understanding why your customers want to buy your B2B product or ser... [![Don’t Contribute to the Ginormous B2B Website Discontent - Featured Image](https://www.market8.net/hs-fs/file-1596744628-jpg/images/2014/banners/Don%E2%80%99t_Contribute_to_the_Ginormous_B2B_Website_Discontent...Featured.jpg?width=400&name=Don%E2%80%99t_Contribute_to_the_Ginormous_B2B_Website_Discontent...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/dont-contribute-to-the-ginormous-b2b-website-discontent) ### [Don’t Contribute to the Ginormous B2B Website Discontent](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/dont-contribute-to-the-ginormous-b2b-website-discontent) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 27, 2014 There’s a chance that your website could be contributing to the big, fat B2B website discontent out ... [![B2B Buying Process - How to Reach Your B2B Buyers Effectively - Featured Image](https://www.market8.net/hs-fs/file-1555528962-png/images/2014/banners/B2B-Buying-Process---How-to-Reach-Your-B2B-Buyers-Effectively...featured.png?width=400&name=B2B-Buying-Process---How-to-Reach-Your-B2B-Buyers-Effectively...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-buying-process-how-to-reach-your-b2b-buyers-effectively) ### [B2B Buying Process - How to Reach Your B2B Buyers Effectively](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-buying-process-how-to-reach-your-b2b-buyers-effectively) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Jan 9, 2014 There’s nothing more important to your B2B company than knowing precisely how to reach your B2B buye... [![How to Map Your B2B Buying Process With Kristin Zhivago’s Roadmap to Revenue - Featured Image](https://www.market8.net/hs-fs/file-1599355097-jpg/images/2014/banners/How_to_Map_Your_B2B_Buying_Process_With_Kristin_Zhivago%E2%80%99s_Roadmap_to_Revenue...Featured.jpg?width=400&name=How_to_Map_Your_B2B_Buying_Process_With_Kristin_Zhivago%E2%80%99s_Roadmap_to_Revenue...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-map-your-b2b-buying-process-with-kristin-zhivagos-roadmap-to-revenue) ### [How to Map Your B2B Buying Process With Kristin Zhivago’s Roadmap to Revenue](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-map-your-b2b-buying-process-with-kristin-zhivagos-roadmap-to-revenue) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Dec 19, 2013 Anyone who wants to succeed in B2B should know who Kristin Zhivago is. Two years ago, she published ... [![Detailing the Buying Process for B2B: Awareness, Evaluation and Decision - Featured Image](https://www.market8.net/hs-fs/file-1584941617-png/images/2014/banners/Detailing-the-Buying-Process-for-B2B--Awareness%2c-Evaluation-and-Decision..Featured.png?width=400&name=Detailing-the-Buying-Process-for-B2B--Awareness%2c-Evaluation-and-Decision..Featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/detailing-the-buying-process-for-b2b-awareness-evaluation-and-decision) ### [Detailing the Buying Process for B2B: Awareness, Evaluation and Decision](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/detailing-the-buying-process-for-b2b-awareness-evaluation-and-decision) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Dec 5, 2013 Image Credit When economic times are good, B2B businesses are less likely to pay as much attention a... [![How to Create the Most Accurate Buyer Personas for B2B Businesses - Featured Image](https://www.market8.net/hs-fs/file-1599355072-jpg/images/2014/banners/How_to_Create_the_Most_Accurate_Buyer_Personas_for_B2B_Businesses...Featured.jpg?width=400&name=How_to_Create_the_Most_Accurate_Buyer_Personas_for_B2B_Businesses...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/how-to-create-the-most-accurate-buyer-personas-for-b2b-businesses) ### [How to Create the Most Accurate Buyer Personas for B2B Businesses](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/how-to-create-the-most-accurate-buyer-personas-for-b2b-businesses) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Nov 22, 2013 A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, wha... [![8 Tips to Ensure Great Customer Services - Featured Image](https://www.market8.net/hs-fs/file-18816812-png/images/membership.png?width=400&name=membership.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/8-tips-to-ensure-great-customer-services) ### [8 Tips to Ensure Great Customer Services](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/8-tips-to-ensure-great-customer-services) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 25, 2013 I can safely say that the foundation of inbound marketing is built on one single word: customer. Eve... [![5 Tips to Earn Your Prospect’s Trust - Featured Image](https://www.market8.net/hs-fs/file-25531431-png/images/gaining-your-prospects-trust-hubspot.png?width=400&name=gaining-your-prospects-trust-hubspot.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/5-tips-to-earn-your-prospect-s-trust) ### [5 Tips to Earn Your Prospect’s Trust](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/5-tips-to-earn-your-prospect-s-trust) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Nov 30, 2012 It’s official: people have changed the way they buy. With the information literally at their fingert... - [<](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-buying-process/page/0) - [1](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) - [2](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-buying-process/page/2) - [>](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-buying-process/page/2) ### Subscribe Here! [![SAAS Website Redesign eBook](https://no-cache.hubspot.com/cta/default/23553/6d630093-6109-44ec-af2f-e13fe4baed45.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/6d630093-6109-44ec-af2f-e13fe4baed45) ### CATEGORIES - [B2B Web Design (67)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-web-design) - [Inbound Marketing (59)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/inbound-marketing) - [User Experience (34)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience) - [Lead Generation (26)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/lead-generation) - [Conversion Optimization (22)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/conversion-optimization) - [B2B Buying Process (15)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-buying-process) - [Persuasion (13)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/persuasion) - [HubSpot website templates (9)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/hubspot-website-templates) - [Search Engine Optimization (8)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/search-engine-optimization) - [Must Read (7)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/must-read) - [Book Reviews (3)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/book-reviews) - [Consumer Psychology (1)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/consumer-psychology) - [Email Marketing (1)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/email-marketing) - [Growth-Driven Design (1)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/growth-driven-design) - [SaaS Marketing (1)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/saas-marketing) - MOST READ - MUST READ ### MOST READ ### MUST READ ### About market8 Market 8 is a team of web, usability and conversion experts that will turn your website into your best salesperson. We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. Please respect the rights of the content creator. All text and images are copyright of the rights holder. See our [privacy policy](https://www.market8.net/privacy-policy)