--- title: B2B Web Design And Inbound Marketing Blog | Market 8 | B2B Buying Process (2) description: B2B Buying Process | In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs. (2) --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [![Five Tips for Good Website Navigation - Featured Image](https://www.market8.net/hs-fs/hubfs/Blog_posts/Good_Website_Navigation/Good_Website_Navigation---Website_NAV_Banner_Small.png?width=400&name=Good_Website_Navigation---Website_NAV_Banner_Small.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/five-tips-for-good-website-navigation) ### [Five Tips for Good Website Navigation](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/five-tips-for-good-website-navigation) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Nov 1, 2012 Anyone who's ever visited any website will tell you this: navigation is important. While this statem... [![Call To Action Button Best Practices: External Factors - Featured Image](https://www.market8.net/hs-fs/file-13467823-png/images/flattr.png?width=400&name=flattr.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/call-to-action-button-best-practices-external-factors) ### [Call To Action Button Best Practices: External Factors](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/call-to-action-button-best-practices-external-factors) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Oct 11, 2012 In the previous installment, we promised you more advice to come. So it’s my great pleasure to bring... [![Call To Action Button Best Practices: Internal Factors - Featured Image](https://www.market8.net/hs-fs/file-13469418-png/images/unbounce.png?width=400&name=unbounce.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/call-to-action-button-best-practices-internal-factors) ### [Call To Action Button Best Practices: Internal Factors](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/call-to-action-button-best-practices-internal-factors) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Oct 4, 2012 FREE TRIAL!!!!! 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We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. 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