--- title: B2B Web Design And Inbound Marketing Blog | Market 8 | Lead Generation description: Lead Generation | In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs. --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [![A Starter’s Guide to Making a High-Converting Landing Page - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-2122294284-png/images/high-converting-landing-page-featured.png?width=400&name=high-converting-landing-page-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-starters-guide-to-making-a-high-converting-landing-page) ### [A Starter’s Guide to Making a High-Converting Landing Page](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-starters-guide-to-making-a-high-converting-landing-page) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Nov 21, 2014 Before we get into how to make a really high-converting landing page, we want to start this blog pos... [![INBOUND 2014: HubSpot CRM and Sidekicks - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1640346792.png?width=400&name=file-1640346792.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/inbound-2014-hubspot-crm-and-sidekicks) ### [INBOUND 2014: HubSpot CRM and Sidekicks](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/inbound-2014-hubspot-crm-and-sidekicks) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Sep 17, 2014 Last year at INBOUND 2013, HubSpot announced the HubSpot COS that revolutionized the way we approach... [![Introducing the FOCUSED Website Evaluation Checklist - Featured Image](https://www.market8.net/hs-fs/file-1543594208-jpg/images/Introducing-the-FOCUSED-Website-Evaluation-Checklist-featured.jpg?width=400&name=Introducing-the-FOCUSED-Website-Evaluation-Checklist-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/focused-website-evaluation-checklist) ### [Introducing the FOCUSED Website Evaluation Checklist](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/focused-website-evaluation-checklist) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Apr 11, 2014 There are standards to which you should aspire when planning and designing your B2B site. It’s neces... [![How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples) - Featured Image](https://www.market8.net/hs-fs/file-1543639263-png/images/How-to-make-useful-website-wireframes-featured.png?width=400&name=How-to-make-useful-website-wireframes-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-make-useful-website-wireframes-tutorial) ### [How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-make-useful-website-wireframes-tutorial) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Apr 4, 2014 A website wireframe is defined as the visual guide that gives a framework for your website. This blu... [![Don’t Contribute to the Ginormous B2B Website Discontent - Featured Image](https://www.market8.net/hs-fs/file-1596744628-jpg/images/2014/banners/Don%E2%80%99t_Contribute_to_the_Ginormous_B2B_Website_Discontent...Featured.jpg?width=400&name=Don%E2%80%99t_Contribute_to_the_Ginormous_B2B_Website_Discontent...Featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/dont-contribute-to-the-ginormous-b2b-website-discontent) ### [Don’t Contribute to the Ginormous B2B Website Discontent](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/dont-contribute-to-the-ginormous-b2b-website-discontent) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 27, 2014 There’s a chance that your website could be contributing to the big, fat B2B website discontent out ... [![Lead Generation With Paid, Owned and Earned Media - Featured Image](https://www.market8.net/hs-fs/file-1559342625-png/images/2014/banners/Lead-Generation-With-Paid%2c-Owned-and-Earned-Media...featured.png?width=400&name=Lead-Generation-With-Paid%2c-Owned-and-Earned-Media...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/lead-generation-with-paid-owned-and-earned-media) ### [Lead Generation With Paid, Owned and Earned Media](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/lead-generation-with-paid-owned-and-earned-media) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 23, 2014 Paid, owned and earned are three well-worn terms in marketing. Often marketing budgets are very tigh... [![All You Need to Know About Forms to Maximize Conversions - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1557156230-png/images/2014/banners/All-You-Need-to-Know-About-Forms-to-Maximize-Conversions...featured.png?width=400&name=All-You-Need-to-Know-About-Forms-to-Maximize-Conversions...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/all-you-need-to-know-about-forms-to-maximize-conversions) ### [All You Need to Know About Forms to Maximize Conversions](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/all-you-need-to-know-about-forms-to-maximize-conversions) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jan 16, 2014 Web forms are the unsung heroes of your inbound marketing efforts, whether you know it or not. They ... [![B2B Marketing - Should You DIY Or Outsource? - Featured Image](https://www.market8.net/hs-fs/file-1586183810-png/images/2014/banners/B2B-Marketing---Should-You-DIY-Or-Outsource..Featured.png?width=400&name=B2B-Marketing---Should-You-DIY-Or-Outsource..Featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/b2b-marketing-should-you-diy-or-outsource) ### [B2B Marketing - Should You DIY Or Outsource?](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/b2b-marketing-should-you-diy-or-outsource) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Sep 24, 2013 Image Credit B2B marketers often ask themselves one main question: How can we make money with lead g... [![B2B Lead Generation – Create Content Quickly With These 5 Tips - Featured Image](https://www.market8.net/hs-fs/file-1586671953-jpg/images/2014/banners/B2B_Lead_Generation_%E2%80%93_Create_Content_Quickly_With_These_5_Tips_Featured.jpg?width=400&name=B2B_Lead_Generation_%E2%80%93_Create_Content_Quickly_With_These_5_Tips_Featured.jpg) ](https://www.market8.net/B2B-Web-Design-And-Inbound-Marketing-Blog/B2B-Lead-Generation-Create-Content-Quickly-With-These-5-Tips) ### [B2B Lead Generation – Create Content Quickly With These 5 Tips](https://www.market8.net/B2B-Web-Design-And-Inbound-Marketing-Blog/B2B-Lead-Generation-Create-Content-Quickly-With-These-5-Tips) Posted by [Joey Hesayne](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/joey-hesayne) on Aug 29, 2013 Venturing into the world of content/inbound marketing, whether you have done it or plan on doing so,... [![The HubSpot COS - A Breakthrough In Inbound Marketing Software - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1762201669.png?width=400&name=file-1762201669.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-hubspot-cos-a-breakthrough-in-inbound-marketing-software) ### [The HubSpot COS - A Breakthrough In Inbound Marketing Software](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-hubspot-cos-a-breakthrough-in-inbound-marketing-software) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Aug 20, 2013 Just when you thought it couldn't get better, the HubSpot team has done it again.The announcement of... [![Three Tips on Effective Lead Nurturing from HubSpot’s Best Practices - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1764457742.jpg?width=400&name=file-1764457742.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/three-tips-on-effective-lead-nurturing-from-hubspot-s-best-practices) ### [Three Tips on Effective Lead Nurturing from HubSpot’s Best Practices](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/three-tips-on-effective-lead-nurturing-from-hubspot-s-best-practices) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Jun 28, 2013 If you’re involved in marketing, chances are that you’re constantly looking for ways to improve the ... [![Blogging for Leads: 8 Ways to Make Your Blog a Lead Generation Machine - Featured Image](https://www.market8.net/hs-fs/file-23865687-png/images/blogging_for_lead_generation.png?width=400&name=blogging_for_lead_generation.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/blogging-for-leads-8-ways-to-make-your-blog-a-lead-generation-machine) ### [Blogging for Leads: 8 Ways to Make Your Blog a Lead Generation Machine](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-and-inbound-marketing-blog/blogging-for-leads-8-ways-to-make-your-blog-a-lead-generation-machine) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 14, 2013 Search engines love blogs. 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