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The 3 P's of Video Marketing for Lead Generation

Posted by Eduardo Esparza on Feb 26, 2013
Video marketing has been proven to increase SEO rankings, traffic, and conversion rates. A lot of co...

15 Important Inbound Marketing Stats and What to Do About Them

Posted by Eduardo Esparza on Jan 17, 2013
On November 13 2012, Eloqua posted a list of 20 stats every modern marketer should see. In an ongoin...

4 Ways Twitter Can Help You in Lead Generation

Posted by Eduardo Esparza on Jan 10, 2013
Inbound marketers will tell you it is absolutely imperative for your company to have a social media ...

5 Tips to Earn Your Prospect’s Trust

Posted by Eduardo Esparza on Nov 30, 2012
It’s official: people have changed the way they buy. With the information literally at their fingert...

Buyer Persona Development - 6 Traits Your Customer Service Dept. Can Help Figure

Posted by Eduardo Esparza on Nov 28, 2012
Buyer personas are one of the most effective means for maximizing your marketing budget. These hypot...

How to Write an Awesome Value Proposition

Posted by Eduardo Esparza on Nov 15, 2012
Your website is like a room with a locked door. Everything your company has to offer is in the room....

Call To Action Button Best Practices: External Factors

Posted by Eduardo Esparza on Oct 11, 2012
In the previous installment, we promised you more advice to come. So it’s my great pleasure to bring...

Call To Action Button Best Practices: Internal Factors

Posted by Eduardo Esparza on Oct 4, 2012
FREE TRIAL!!!!!   Great, now that I have your attention, I can get right into the topic…

How the Customer Lifecycle Affects your Marketing Strategies

Posted by Eduardo Esparza on Sep 27, 2012
Ten or twenty years ago, before online searches were popular and information was literally at your f...

5 Social Media Lessons Learned From the 2012 Presidential Campaign

Posted by Eduardo Esparza on Sep 25, 2012
  With the majority of their campaigning done online, it's safe to say this year's U.S. presidential...

7 Lead Nurturing Campaign Best Practices

Posted by Eduardo Esparza on Jun 2, 2011
In our last post we saw why a lead nurturing campaign is important to your sales funnel. In order to...

6 Reasons Why a Lead Nurturing Campaign Matters to Your Sales Funnel

Posted by Eduardo Esparza on May 25, 2011
How important is to have a lead nurturing setup setup? A lead nurturing campaign, is one of the most...