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The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website

Posted by Eduardo Esparza on Oct 11, 2016
During any website redesign—especially one founded on the Growth-Driven Design approach that’s chara...

How Great User Experience Design (UX) Can Grow Your Business

Posted by Eduardo Esparza on Feb 23, 2016
Although the user experience is integral to web design, there’s still a misunderstanding among busin...

How to Design a High-converting Call To Action Button on Your B2B Website

Posted by Marc Schenker on May 15, 2015
The call to action button is the actual star of your B2B website when you really think about it. It ...

Effective Ways to Build Trust on Your Website

Posted by Marc Schenker on Nov 13, 2014
There’s perhaps no bigger factor to get right on your B2B website than the element of trust. A B2B t...

Is Your Website Functional: User Experience Evaluation Methods

Posted by Eduardo Esparza on Nov 11, 2014
  One of the biggest questions facing any B2B is always whether your site design is up to par or not...

How Do Buyer Personas REALLY Impact Web Design?

Posted by Eduardo Esparza on Oct 31, 2014
We all think that buyer personas are great in that they form the basis of user-centered design, so t...

How to Create an Effective About Us Page on Your Website

Posted by Marc Schenker on Oct 14, 2014
Of all the pages on your B2B site, the one that receives the least amount of praise, ironically so, ...

How to Use Directional Cues in Your UX

Posted by Marc Schenker on Oct 2, 2014
Directional cues on B2B websites are helpful and add to the user experience only if there are no oth...

UX vs. Decoration – Web Design Is an Engineering Job

Posted by Marc Schenker on Sep 26, 2014
  UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers ...

HubSpot INBOUND14 Wrap Up Announcements From Market 8

Posted by Eduardo Esparza on Sep 23, 2014
Market 8 Updates and How We Became Specialists. A lot has happened lately at Market 8 in terms of ou...

A Scientific Approach to Making a Beautiful B2B Website

Posted by Marc Schenker on Aug 28, 2014
So…what makes a website really beautiful? We mean the kind of website where your buyers are just ins...

How to Improve Usability and Conversions Using Sitemaps

Posted by Marc Schenker on Jul 24, 2014
Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial ...