--- title: B2B Web Design And Inbound Marketing Blog | Market 8 | User Experience description: User Experience | In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs. --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [![7 Additional Inbound17 Session Takeaways - Featured Image](https://www.market8.net/hs-fs/hubfs/Blog_posts/Inbound17%20One%20more%20takeaway/Inbound17%20ImgB.png?width=400&name=Inbound17%20ImgB.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/7-additional-inbound17-session-takeaways) ### [7 Additional Inbound17 Session Takeaways](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/7-additional-inbound17-session-takeaways) Posted by [Tiffany Christian](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/tiffany-christian) on Oct 20, 2017 7 More Inbound17 Session Takeaways Just over two weeks after Inbound and at Market 8 we are still un... [![The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website - Featured Image](https://www.market8.net/hs-fs/hubfs/Blog_posts/The-Website-Hierarchy-of-Needs/hierarchy-of-web-design-needs-Banner-SMALL.jpg?width=400&name=hierarchy-of-web-design-needs-Banner-SMALL.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-website-hierarchy-of-needs-how-to-build-a-roadmap-for-improving-your-b2b-website) ### [The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/the-website-hierarchy-of-needs-how-to-build-a-roadmap-for-improving-your-b2b-website) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Oct 11, 2016 During any website redesign—especially one founded on the Growth-Driven Design approach that’s chara... [![How Great User Experience Design (UX) Can Grow Your Business - Featured Image](https://www.market8.net/hs-fs/hubfs/images/User_Experience_Design--featured.png?width=400&name=User_Experience_Design--featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-great-user-experience-design-ux-can-grow-your-business) ### [How Great User Experience Design (UX) Can Grow Your Business](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-great-user-experience-design-ux-can-grow-your-business) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Feb 23, 2016 Although the user experience is integral to web design, there’s still a misunderstanding among busin... [![How to Design a High-converting Call To Action Button on Your B2B Website - Featured Image](https://www.market8.net/hs-fs/hubfs/images/Blog_posts/How-to-create-a-high-converting-call-to-action/Call-to-action-button-design-banner-B_800x450.png?width=400&name=Call-to-action-button-design-banner-B_800x450.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-create-a-high-converting-call-to-action-on-your-b2b-website) ### [How to Design a High-converting Call To Action Button on Your B2B Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-create-a-high-converting-call-to-action-on-your-b2b-website) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on May 15, 2015 The call to action button is the actual star of your B2B website when you really think about it. It ... [![Effective Ways to Build Trust on Your Website - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-2083673935.jpg?width=400&name=file-2083673935.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/effective-ways-to-build-trust-on-your-website) ### [Effective Ways to Build Trust on Your Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/effective-ways-to-build-trust-on-your-website) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Nov 13, 2014 There’s perhaps no bigger factor to get right on your B2B website than the element of trust. A B2B t... [![Is Your Website Functional: User Experience Evaluation Methods - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-2066459316.jpg?width=400&name=file-2066459316.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/is-your-website-functional-user-experience-evaluation-methods) ### [Is Your Website Functional: User Experience Evaluation Methods](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/is-your-website-functional-user-experience-evaluation-methods) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Nov 11, 2014 One of the biggest questions facing any B2B is always whether your site design is up to par or not. ... [![How Do Buyer Personas REALLY Impact Web Design? - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1993283275.jpg?width=400&name=file-1993283275.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-do-buyer-personas-really-impact-web-design) ### [How Do Buyer Personas REALLY Impact Web Design?](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-do-buyer-personas-really-impact-web-design) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Oct 31, 2014 We all think that buyer personas are great in that they form the basis of user-centered design, so t... [![How to Create an Effective About Us Page on Your Website - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1854755068.jpg?width=400&name=file-1854755068.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-create-an-effective-about-us-page-on-your-website) ### [How to Create an Effective About Us Page on Your Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-create-an-effective-about-us-page-on-your-website) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Oct 14, 2014 Of all the pages on your B2B site, the one that receives the least amount of praise, ironically so, ... [![How to Use Directional Cues in Your UX - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-2211316420-png/directional_cues_featured.png?width=400&name=directional_cues_featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-use-directional-cues-in-your-ux) ### [How to Use Directional Cues in Your UX](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-use-directional-cues-in-your-ux) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Oct 2, 2014 Directional cues on B2B websites are helpful and add to the user experience only if there are no oth... [![UX vs. Decoration – Web Design Is an Engineering Job - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1707775119.jpg?width=400&name=file-1707775119.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/ux-vs.-decoration-web-design-is-an-engineering-job) ### [UX vs. Decoration – Web Design Is an Engineering Job](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/ux-vs.-decoration-web-design-is-an-engineering-job) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Sep 26, 2014 UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers to... [![HubSpot INBOUND14 Wrap Up Announcements From Market 8 - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1690325797.jpg?width=400&name=file-1690325797.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/hubspot-inbound14-wrap-up-announcements-from-market-8) ### [HubSpot INBOUND14 Wrap Up Announcements From Market 8](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/hubspot-inbound14-wrap-up-announcements-from-market-8) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Sep 23, 2014 Market 8 Updates and How We Became Specialists. A lot has happened lately at Market 8 in terms of ou... [![A Scientific Approach to Making a Beautiful B2B Website - Featured Image](https://www.market8.net/hs-fs/hub/23553/file-1577176578.jpg?width=400&name=file-1577176578.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-scientific-approach-to-making-a-beautiful-b2b-website) ### [A Scientific Approach to Making a Beautiful B2B Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/a-scientific-approach-to-making-a-beautiful-b2b-website) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Aug 28, 2014 So…what makes a website really beautiful? We mean the kind of website where your buyers are just ins... - [<](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience/page/0) - [1](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) - [2](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience/page/2) - [3](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience/page/3) - [>](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience/page/2) ### Subscribe Here! 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We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. 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