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How to Improve Usability and Conversions Using Sitemaps

Posted by Marc Schenker on Jul 24, 2014
Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial ...

Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better?

Posted by Eduardo Esparza on Jul 17, 2014
If you're thnking about your next B2B web redesign strategy, it’s natural to think that you can do o...

The 8 Costliest Mistakes in B2B Web Design

Posted by Eduardo Esparza on Jun 26, 2014
  Any time you design a B2B site... … there’s good design that increases conversions and creates cus...

How People Read on the Web (and How to Write for the Web)

Posted by Marc Schenker on Jun 19, 2014
People read way differently on the web than they do with print, and that’s a fact. In order to produ...

Gestalt B2B Web Design Principles – Part 5: Closure

Posted by Marc Schenker on Jun 5, 2014
Appropriately enough, the last part of our gestalt B2B web design principles series covers closure. ...

Six Reasons Why You Should Be Serious About Persuasive Copywriting

Posted by Marc Schenker on May 29, 2014
Persuasive copywriting is a tremendous part of any successful B2B site. This is not surprising when ...

Gestalt B2B Web Design Principles – Part 4: Common Fate

Posted by Marc Schenker on May 22, 2014
By now —after hopefully enjoying and learning a lot from our gestalt B2B web design principles part ...

Increase Conversions with Jakob Nielsen’s Web Usability Principles

Posted by Eduardo Esparza on May 15, 2014
Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or p...

Gestalt B2B Web Design Principles – Part 3: Proximity, Uniform Connectedness & Good Continuation

Posted by Marc Schenker on May 1, 2014
From reading our first post on gestalt b2b web design principles, you know that gestalt forms the ba...

Gestalt B2B Web Design Principles – Part 2: Similarity

Posted by Marc Schenker on Apr 24, 2014
We hope you are enjoying our limited series on gestalt b2b web design principles. A couple of weeks ...

Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship

Posted by Marc Schenker on Apr 17, 2014
Have you ever heard of gestalt design? If you’re considering a web redesign, then it will serve you ...

Introducing the FOCUSED Website Evaluation Checklist

Posted by Eduardo Esparza on Apr 11, 2014
There are standards to which you should aspire when planning and designing your B2B site. It’s neces...