Telling great stories through well designed experiences will make your Customers remember and ultimately love your brand.
When your brand communicates well, you create a context of expectations. The product becomes emotionally prequalified before the purchase is made.
Catch: content and messaging cannot be pushed effectively through mass media. Today, ideas are exchanged at a more intense way than ever before; we live in a world defined not by mass consumption, but by participation.
Today, brands do not need intermediaries in order to have a direct interaction with customers. The means of message deliveries are being democratized for the first time in history.
Furthermore, a message well-delivered will impact real life experiences that will be transmitted through large networks. Hence the concept of branding now goes beyond revealing the brand character; digital branding requires the brand to interact with customers one-one-one in the appropriate tone (which depends on the overall brand value and brand character).
At Market 8 we focus on connecting brands and audiences across different touch points, both online and offline, following a methodology that identifies opportunities for your brand to first, become more relevant and memorable in the minds of your customers, and second, to optimize conversion rates and maximize revenue.