What makes users stick? | Finding the North Star Metric

Posted by Joe Karim on Jan 3, 2022
In 2012, 123FormBuilder was just beginning to gain traction. As a relatively new solution in the still-young e-signature market, FormBuilder enjoyed modest success — the young platform quickly rocketed to 10,000 users in just a few years. In an effort to grow, they even solidified their promise and optimized their onboarding process. As 123FormBuilder found, however, the promise was just the tip of the iceberg.
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The One Metric That Matters Most for Gaining Traction

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Keeping an old customer is 5 to 25 times cheaper than acquiring a new customer, and that’s an import...

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From Zoom’s overnight acceleration to clawing back market share from bigger competitors – the compan...

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Posted by Eduardo Esparza on Jul 12, 2017
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Marketers are spending more on ads than ever before. Ad spend is expected to continue to grow at an ...

The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website

Posted by Eduardo Esparza on Oct 11, 2016
During any website redesign—especially one founded on the Growth-Driven Design approach that’s chara...

How Great User Experience Design (UX) Can Grow Your Business

Posted by Eduardo Esparza on Feb 23, 2016
Although the user experience is integral to web design, there’s still a misunderstanding among busin...

All You Wanted to Know About Growth Driven Design

Posted by Eduardo Esparza on Dec 1, 2015
You’ve probably been hearing more about conversion optimization lately, as well as this approach cal...

How to Design a High-converting Call To Action Button on Your B2B Website

Posted by Marc Schenker on May 15, 2015
The call to action button is the actual star of your B2B website when you really think about it. It ...

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