Maximize marketing's contribution to revenue

We build a predictable flow of quality leads for your B2B firm by optimizing all web properties

Web Redesign for Maximum Marketing Performance [eBook]

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Marketing Performance is no longer about
the “large lead dump”

What good does it do to produce a large amount of leads that never convert into customers?

The role of marketing has evolved from producing leads to generating revenue

 

 

If you disagree we challenge you to take a shot every time you hear the term “Marketing & Sales Alignment,” and we’ll meet you back here (if you can find your way back).

And so you have probably started building at least some components of your marketing machine

Including but not limited to:

Buyer personas
Website redesign
Remarkable content
Segmentation
Nurturing workflows
Alignment with sales on what makes a lead qualified
Account-based marketing for strategic deals...

 

...right?

 

Great.

All are great steps. They have to be taken.

And you should have plans to continue building upon these,

 

but...

...as you build this infrastructure you find that it takes an army to get marketing to where you want it…

You need to...

  • Establish your technology stack
  • Recruit the talent you need
  • Establish metrics and then show your progress
  • Balance your short term lead gen goals with the long term strategy

There’s always something that can be done better, a new idea to try, or a new product to launch.

 

It feels like it’s a marathon,

except that it never, ever ends.

Locking down your marketing team, tools, and data is a great start…

 

...It’s more than many companies can say about their marketing.
But it’s just that -- a start.

 

Want to know your biggest (often missed) opportunity to boost your marketing’s contribution to sales?

TO LEARN.

( This doesn’t mean taking more courses, reading more books, or subscribing to more blogs... )

Because establishing a marketing infrastructure is one thing...

But building a process to:

monitor

learn

and

apply...

...those learnings to maximize marketing’s contribution to sales, is on a whole other level.

And companies with marketing processes for continuously learning and tweaking their marketing are the ones that are killing it.

In fact,
institutionalizing a process to:

  • Observe
  • Understand
  • Hypothesize
  • Test
  • Apply

... can be the difference between you reaching your $100MM goal in 10 years ...
or never...

OR . NEVER .

For example, do you have a system to continually monitor:

  • Why your most profitable buyers buy from you?
  • If your message is on target? Or, has the market evolved?
  • What is turning buyers off on your website?
  • Where are they stalling? Where are they dropping off?
  • Which mistakes / bugs are costing you the most?
  • Which metrics matter and which ones are a distraction?
  • How to optimize conversions after the PPC / Display Ad click?
  • What specific problems are your top prospects trying to solve?
  • What behaviors are the best predictors of lead quality?
  • What top buyer questions you should be writing about?
  • What your best sales reps can teach your marketing right now?
  • What the online behavior of top customers can teach your sales team?
  • Who’s involved in each stage of the buying process? What’s their goal?
  • How you can turn your site into a resource that helps them buy better?
  • What marketing can do to better influence decision makers and influencers?
  • Where the biggest (and missed) opportunities are to capture high quality leads?
  • Which types of content consistently and positively influence the purchase decision?
  • Which actions can be implemented this month to have the highest impact on sales?
  • What the short, mid, and long-term plans are to optimize your web properties?
  • How to consistently demonstrate the impact that marketing is having on the organization?

 

If you had a system to always have answers to all of these questions, would it have an impact on your business?

 

What would your business be like?

Get more sales out of your marketing with Market 8's Growth Optimization suite

If your company has gone through the initial traction phase and getting ready to grow, partner with Market 8 to assess, accelerate, measure, and maximize the performance of your web properties.

Our Growth Optimization suite of services include:

Web Properties Growth Audit
Web Properties Growth Audit
Growth can be a problem if your web properties aren’t prepared for it. So, we measure the maturity of your web properties in a capability-maturity model, identify the gaps, and build a plan to close those gaps. [FREE of charge]
Web Strategy & Master Plan
Web Strategy & Master Plan
A website that sells begins with an intimate understanding of your ideal customer. Using quantitative (e.g. analytics) and qualitative data (e.g. surveys & interviews), we’ll discover what drives your customers to learn about your offerings, signup, and buy.
Customer Centric Web Design
Customer Centric Web Design
Get a website that becomes your best salesperson. We’ll leverage customer wiresearch and everything we’ve learned from the Blueprint to build a website that takes advantage of the latest in persuasion and conversion-centered design.
Growth Optimization Process
Growth Optimization Process
Growth is an ongoing process that can consistently deliver returns. We’ll implement an optimization system to maximize the performance of your web properties throughout your entire marketing and sales funnel.
Optimization-service-Mesure.png
Metrics Dashboard System
We provide a dashboard that includes 8 key metrics and 80 supporting metrics. This dashboard will help you quantify marketing’s growthing contribution to sales, and it will show you how working with Market 8 is paying off.
SEM Optimization
SEM Optimization
If you’re investing in SEM/PPC but do not have a process to maximize conversions after the click, we’ll work to maximize the ROI of your marketing spend with focused landing pages that convert.

Growing B2B firms partner with Market 8 to increase marketing’s contribution to sales

Multi-million $ landing page improvements
The Entrust Group
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700% lift in SQL's
Cim-Team
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5 New clients; 6-digit new ARR
Effectly
Explore this project

Market 8’s ability to generate more leads and sales has been recognized by these awards