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INBOUND 2014: HubSpot CRM and Sidekicks

Posted by Eduardo Esparza on Sep 17, 2014
  Last year at INBOUND 2013, HubSpot announced the HubSpot COS that revolutionized the way we approa...

Does Your B2B Need a Google Plus Account?

Posted by Eduardo Esparza on Aug 5, 2014
With the number of social networks to choose from today, many B2Bs are left in the dark about someth...

How Much Should You Pay For a B2B Website Redesign

Posted by Marc Schenker on Jul 3, 2014
If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign shou...

Neuromarketing 101: Your Guide To Getting Your Message Across

Posted by Marc Schenker on Jun 12, 2014
Neuromarketing is a new, hot and very exciting concept in marketing. It’s an approach to marketing t...

Six Reasons Why You Should Be Serious About Persuasive Copywriting

Posted by Marc Schenker on May 29, 2014
Persuasive copywriting is a tremendous part of any successful B2B site. This is not surprising when ...

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

Posted by Eduardo Esparza on Mar 13, 2014
“Thank you for doing a great job in designing our website,” a customer says. “Overall, I’m satisfied...

3 Steps to Understand How Your Customers View Your B2B Product or Service

Posted by Eduardo Esparza on Feb 13, 2014
The first step in marketing and understanding why your customers want to buy your B2B product or ser...

A Refresher on the New B2B Buyer Behavior

Posted by Eduardo Esparza on Jan 31, 2014
In today’s modern times, inbound marketing is increasingly becoming a force to be reckoned with. The...

Lead Generation With Paid, Owned and Earned Media

Posted by Eduardo Esparza on Jan 23, 2014
Paid, owned and earned are three well-worn terms in marketing. Often marketing budgets are very tigh...

How Your B2B Blog Can Help You Grow Your Sales

Posted by Eduardo Esparza on Jan 16, 2014
There are different blogging strategies you can follow, and there are different schools of thought h...

All You Need to Know About Forms to Maximize Conversions

Posted by Eduardo Esparza on Jan 16, 2014
Web forms are the unsung heroes of your inbound marketing efforts, whether you know it or not. They ...

B2B Buying Process - How to Reach Your B2B Buyers Effectively

Posted by Marc Schenker on Jan 9, 2014
There’s nothing more important to your B2B company than knowing precisely how to reach your B2B buye...