---
title: Customer Centric Website Design | Effectly Case Study
description: "Case study: Transforming Customer-Centricity Talk Into Raving Customer Reviews And Revenue.Effectly’s launch of its first Customer-Centric Website Design"
image: https://www.market8.net/hubfs/images/misc/customer-centric-website-design-effectly.jpg
---

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[Content Title](https://www.market8.net/case-studies/effectly#)

Description

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Enterprise SaaS

# **How Effectly Captured 5 new deals using their site**

![effectly-logo](https://www.market8.net/hs-fs/hubfs/images/customers-logos/effectly-logo.png?width=180&name=effectly-logo.png)

> "We have had customers sign up with us for $100,000 contracts... When we look back on the Analytics Dashboard, we can see every interaction that we had with them previous to that point, so we can replicate the process with other leads."

![Joakim Thörn](https://www.market8.net/hs-fs/hubfs/images/2014/casestudy/effectly/customer-centric-website-design-effectly-ceo-Joakim_Thorn.jpg?width=80&name=customer-centric-website-design-effectly-ceo-Joakim_Thorn.jpg)

Joakim Thörn - CEO   
Effectly

## **Key Results**

### 0

New Clients

### 0

-digits in new ARR

### 0%

More organic visits

### 0x

Increase in leads

## **The Challenge**

Effectly was launching a strategic customer acquisition strategy presenting their solution to prominent company executives in Norway. A well thought out and compelling website that could demonstrate their value to company executives was needed.

## **The Approach**

With Effectly needing a website that satisfies its enterprise-level customers, Market 8 had to get involved on a strategic level.

In addition to defining the website design, we helped define the company positioning, value propositions, translating advanced features into benefit-driven messaging for buyers, and communicating the value of their consulting services.

Then, we evaluated their sales process and made sure that the website fit into their sales workflow.

## **Continuous Optimization**

The design process followed a solid iterative methodology:

1. Conduct qualitative and quantitative analysis
2. Identify buyer’s behavior online
3. Redefine objectives of key pages
4. Draft the revised copy & layout
5. Wireframing and user testing
6. Final design & development
7. Performance measurement against objectives

## **About effectly**

Effectly helps organizations become more customer-centric by creating more wow-moments for loyal employees and customers. They do this by going beyond traditional surveys and mystery shoppers to really understand what motivates employees and customers.

This is made possible by combining  powerful language processing and AI capabilities with a team of expert transformers that can translate customer-centric strategies into sustainable growth.

[www.effectly.com](http://www.effectly.com/)

[Get the Ball Rolling ](https://www.market8.net/customer-centric-web-design/request-free-quote-decision-lp) Test our approach for your SaaS

[Next: Raven Case Study ](https://www.market8.net/case-studies/raven360) See How Raven re-positioned from Standard LMS to Training-Led Growth

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Market 8 is a growth marketing agency 100% focused on helping SaaS firms establish their brand and sell more software. Market 8 offers consulting, strategy, and execution of programs to help solve 3 critical problems of scaling SaaS:  
-Get the message right  
-Improve close rates  
-Optimize CAC:LTV

### From the Market8 Blog

- [B2B Web Design (67)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-web-design)
- [Inbound Marketing (59)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/inbound-marketing)
- [User Experience (34)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience)
- [Lead Generation (26)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/lead-generation)
- [Conversion Optimization (22)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/conversion-optimization)

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