Once your new site is live, the real fun begins. You have the opportunity to learn about your buyer’s behavior and use what you learn to capture more leads and close more sales.
First, we explore every corner of your website and identify elements that can be improved based on data from your buyers and our own experience.
Then, we prioritize your list of improvements based on impact to your bottom line and the effort required to make an improvement.
Finally, we knock each item off of your prioritized list to boost conversion rates and sales, track and report results, and continue to do this for as long as we work together.
An optimized website is not:
An optimized website is the product of a repeatable data-driven process. It’s the process of identifying the bottlenecks that are having the largest negative impact on revenue, discovering why they are getting in the way of sales, testing changes that may fix the problem, and then tracking results so that you know whether we were successful or not.
However, it’s impossible to know what is and isn’t working if we make several changes at once. To maximize your ROI each month, we weigh each change using two criteria before designing our tests…