That means you need to meet your ideal customer where they are right now, and make it easy for them to find everything they need to feel motivated enough to sign up or contact sales.
Exactly how this looks depends on who your customers are, who makes the buying decision, what your product is, who your competitors are, how much your product costs, and so much more.
The optimal solution, the one that will have the most impact on conversions and your bottom line, is different for your business than it is for any other -- even your competitors.
Imagine using the same strategy to sell a simple $25/month SaaS subscription and enterprise software costing thousands of dollars each year -- it wouldn’t work. Or, try targeting a CMO, CTO, and Marketing Manager with the same message -- again, it wouldn’t work.
There isn’t a one-size-fits-all “hack” to land more leads and sales …
Are there reasons for the buyer to have fears, uncertainties and doubts around your ability to deliver on your promise?
Are there opportunities for the buyer to engage with clear and noticeable calls-to-action?
Is it easy to understand what your product or service is, who it’s for, and how you do it better?
Are there reasons for your prospects to sign up and buy sooner rather than later?
Is the path to conversion easy for your prospects to navigate? Or, are they getting lost along the way?
Is there enough social proof to ease your prospect’s anxieties and squash their objections to your offer?
Is the visual and information hierarchy well-established? Or, are there unnecessary elements distracting your prospects from the main goal?
