"We have had customers sign up with us for $100,000 contracts... When we look back on the Analytics Dashboard, we can see every interaction that we had with them previous to that point, so we can replicate the process with other leads."
Effectly was launching a strategic customer acquisition strategy presenting their solution to prominent company executives in Norway. A well thought out and compelling website that could demonstrate their value to company executives was needed.
With Effectly needing a website that satisfies its enterprise-level customers, Market 8 had to get involved on a strategic level.
In addition to defining the website design, we helped define the company positioning, value propositions, translating advanced features into benefit-driven messaging for buyers, and communicating the value of their consulting services.
Then, we evaluated their sales process and made sure that the website fit into their sales workflow.
The design process followed a solid iterative methodology:
Effectly helps organizations become more customer-centric by creating more wow-moments for loyal employees and customers. They do this by going beyond traditional surveys and mystery shoppers to really understand what motivates employees and customers.
This is made possible by combining powerful language processing and AI capabilities with a team of expert transformers that can translate customer-centric strategies into sustainable growth.