Become indispensable. Make your SaaS matter.
Without positioning people won’t care.
You’re just another widget...
everything to everybody...
Your SaaS is better than that. It should be the only contender. Your SaaS should matter.
Most companies just fill this out:
For target buyers, your offering
Is a market category, which provides main benefits,
Unlike primary competitor, which provides competitor benefits.
We created a fluff-free, 8-step framework, based on deep customer research, that helps you clearly define why your SaaS matters.
"Market 8 is really a partner with us. They have gotten us unstuck from a plain product positioning to an exciting one, targeting a market that really cares, where we can clearly win."