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SaaS Positioning

Secure a place in your customers’ mind...

Become indispensable. Make your SaaS matter.

positioning-makes-you-matter

Positioning makes you matter.

A SaaS without positioning is like a skyscraper without foundations...

Without positioning people won’t care.

You’re just another widget...
everything to everybody...
vanilla...
beige...

Your SaaS is better than that. It should be the only contender. Your SaaS should matter.

Become Indispensable.

So how do you go about finding your positioning?

Most companies just fill this out:

THE TRADITIONAL POSITONING STATEMENT

For target buyers, your offering
Is a market category, which provides main benefits,
Unlike primary competitor, which provides competitor benefits.

You need a SaaS positioning framework that makes you matter

We created a fluff-free, 8-step framework, based on deep customer research, that helps you clearly define why your SaaS matters.

THE MARKET8 POSITIONING FRAMEWORK

Customer
Blockers
Relievers
Impact
Priorities
Alternatives
Uniques
Markets
Customer
We’ll identify who the ideal customer is by asking who has the highest margins, shortest sales cycles, quickest adoption rates and costs to serve?
Blockers
Then we’ll identify the biggest challenges that prevent your customers from accomplishing their priorities.
Relievers
Here we’ll help you find out exactly what your product can do to relieve those blockers.
Impact
Here we’ll find out what your customers will ultimately accomplish- what’s the impact to their lives?
Priorities
We’ll figure out what the customer’s priorities are: What do they need to accomplish in their roles?
Alternatives
Here we’ll find out how your customers overcome those blockers. These may be competitors or other non-tech ways to deal with those problems.
Uniques
We’ll then identify what’s unique about your solution and what your customers value above all.
Markets
Finally, we’ll define the market where you’re most relevant and can make an impact.

You know you need to rethink your positioning if:

  • Growth is stalling and your growth rate dropped
  • Competitors are popping up everywhere
  • You find yourself having to compete on price
  • You have trouble differentiating
  • You ask your customer what would they do if your SaaS didn’t exist, and their answer is: “look for the next guy”
  • Customers can’t self select and you keep attracting the wrong kind of customers
  • The market has shifted and you’ve become irrelevant
"Market 8 have gotten us unstuck from a plain product positioning to an exciting one, targeting a market that really cares, where we can clearly win."
Joe Moriarty
Joe Moriarty - CEO
Raven 360
Book your free positioning assessment Test our approach for your SaaS
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