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The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website

Posted by Eduardo Esparza on Oct 11, 2016
During any website redesign—especially one founded on the Growth-Driven Design approach that’s chara...

How Much Should You Pay For a B2B Website Redesign

Posted by Marc Schenker on Jul 3, 2014
If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign shou...

The 8 Costliest Mistakes in B2B Web Design

Posted by Eduardo Esparza on Jun 26, 2014
  Any time you design a B2B site... … there’s good design that increases conversions and creates cus...

How People Read on the Web (and How to Write for the Web)

Posted by Marc Schenker on Jun 19, 2014
People read way differently on the web than they do with print, and that’s a fact. In order to produ...

How to Make Useful Website Wireframes [Tutorial]

Posted by Eduardo Esparza on Apr 4, 2014
A website wireframe is defined as the visual guide that gives a framework for your website. This blu...

10 MUST DO's Before You Start Designing Your B2B Website

Posted by Eduardo Esparza on Feb 21, 2014
Too many B2B companies think that all they really need is a facelift for their website. They think t...

Detailing the Buying Process for B2B: Awareness, Evaluation and Decision

Posted by Eduardo Esparza on Dec 5, 2013
Image Credit When economic times are good, B2B businesses are less likely to pay as much attention a...