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Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function

Posted by Eduardo Esparza on Sep 9, 2014
You may have believed that running a poorly designed B2B site only has bad implications for your cus...

The 5 Things You Should Know About B2B Consumer Psychology

Posted by Marc Schenker on Aug 16, 2014
To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ...

Advantages of New Media vs Traditional Media Marketing

Posted by Eduardo Esparza on Aug 7, 2014
If you’re still relying totally on traditional media marketing to help you get leads and conversions...

10 MUST DO's Before You Start Designing Your B2B Website

Posted by Eduardo Esparza on Feb 21, 2014
Too many B2B companies think that all they really need is a facelift for their website. They think t...

3 Steps to Understand How Your Customers View Your B2B Product or Service

Posted by Eduardo Esparza on Feb 13, 2014
The first step in marketing and understanding why your customers want to buy your B2B product or ser...

Don’t Contribute to the Ginormous B2B Website Discontent

Posted by Eduardo Esparza on Jan 27, 2014
There’s a chance that your website could be contributing to the big, fat B2B website discontent out ...

B2B Buying Process - How to Reach Your B2B Buyers Effectively

Posted by Marc Schenker on Jan 9, 2014
There’s nothing more important to your B2B company than knowing precisely how to reach your B2B buye...

How to Map Your B2B Buying Process With Kristin Zhivago’s Roadmap to Revenue

Posted by Eduardo Esparza on Dec 19, 2013
Anyone who wants to succeed in B2B should know who Kristin Zhivago is. Two years ago, she published ...

Detailing the Buying Process for B2B: Awareness, Evaluation and Decision

Posted by Eduardo Esparza on Dec 5, 2013
Image Credit When economic times are good, B2B businesses are less likely to pay as much attention a...

How to Create the Most Accurate Buyer Personas for B2B Businesses

Posted by Eduardo Esparza on Nov 22, 2013
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, wha...

8 Tips to Ensure Great Customer Services

Posted by Eduardo Esparza on Jan 25, 2013
I can safely say that the foundation of inbound marketing is built on one single word: customer. Eve...

5 Tips to Earn Your Prospect’s Trust

Posted by Eduardo Esparza on Nov 30, 2012
It’s official: people have changed the way they buy. With the information literally at their fingert...