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How to Maximize the Persuasive Power of Your Web Copy

Posted by Eduardo Esparza on Oct 16, 2014
Copywriting is a highly valued skill and craft when it comes to selling a product or service on your...

The 5 Things You Should Know About B2B Consumer Psychology

Posted by Marc Schenker on Aug 16, 2014
To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ...

One Easy Way to Increase Your Website's Conversion rate: Reduce Choice

Posted by Marc Schenker on Mar 27, 2014
Sometimes, the things that seem the simplest are really the most effective. That doesn’t just go for...

How to do a B2B Web Design That Sells

Posted by Eduardo Esparza on Mar 23, 2014
The most effective thing you can do in your B2B marketing efforts is invest in your website, managem...

Detailing the Buying Process for B2B: Awareness, Evaluation and Decision

Posted by Eduardo Esparza on Dec 5, 2013
Image Credit When economic times are good, B2B businesses are less likely to pay as much attention a...

How to Create the Most Accurate Buyer Personas for B2B Businesses

Posted by Eduardo Esparza on Nov 22, 2013
A buyer persona is defined as a research-based and archetypal embodiment of who your buyers are, wha...

How to make a persuasive website with BJ Fogg’s Behavior Model

Posted by Eduardo Esparza on Oct 18, 2013
Image Credit Charismatic Computers able to change people’s thoughts and behaviors in predictable way...

Understanding Cialdini's 6 principles of Persuasion

Posted by Eduardo Esparza on Oct 10, 2013
  Image Credit Any experienced businessman has heard of Cialdini’s name. The 68-year old psychologis...

How To Write Persuasive Web Copy

Posted by Eduardo Esparza on Sep 26, 2013
What is it that decision makers can all claim to have in common? And what can you specifically do to...

How To Persuade Your Website Visitors

Posted by Eduardo Esparza on Sep 19, 2013
It’s no secret that the way in which you present your ideas greatly affect their acceptance or rejec...

8 Tips to Ensure Great Customer Services

Posted by Eduardo Esparza on Jan 25, 2013
I can safely say that the foundation of inbound marketing is built on one single word: customer. Eve...

Constructing a Great Elevator Pitch

Posted by Eduardo Esparza on Dec 14, 2012
Imagine this. You’re in an elevator getting ready to go up. The door is about to close and you hear ...