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Blogging for Leads: 8 Ways to Make Your Blog a Lead Generation Machine

Posted by Eduardo Esparza on Mar 14, 2013
Search engines love blogs. Blogs keep Google happy and can push you up the results pages for you key...

8 Tips to Ensure Great Customer Services

Posted by Eduardo Esparza on Jan 25, 2013
I can safely say that the foundation of inbound marketing is built on one single word: customer. Eve...

15 Important Inbound Marketing Stats and What to Do About Them

Posted by Eduardo Esparza on Jan 17, 2013
On November 13 2012, Eloqua posted a list of 20 stats every modern marketer should see. In an ongoin...

Top 3 Social Media Mistakes for Small Businesses

Posted by Eduardo Esparza on Jan 15, 2013
You’ve come up with your business plan, ordered your inventory and made the plunge into the world of...

5 Tips to Earn Your Prospect’s Trust

Posted by Eduardo Esparza on Nov 30, 2012
It’s official: people have changed the way they buy. With the information literally at their fingert...

Buyer Persona Development - 6 Traits Your Customer Service Dept. Can Help Figure

Posted by Eduardo Esparza on Nov 28, 2012
Buyer personas are one of the most effective means for maximizing your marketing budget. These hypot...

HubSpot vs. Wordpress - a CMS Comparison

Posted by Eduardo Esparza on Nov 20, 2012
We are often asked about the main differences between HubSpot and Wordpress.  In essence, there is n...

How to Write an Awesome Value Proposition

Posted by Eduardo Esparza on Nov 15, 2012
Your website is like a room with a locked door. Everything your company has to offer is in the room....

Email Marketing Thriving in 2012

Posted by Eduardo Esparza on Oct 16, 2012
The use of email marketing continues to thrive in 2012. Email remains unbeaten, with ROI still almos...

Call To Action Button Best Practices: External Factors

Posted by Eduardo Esparza on Oct 11, 2012
In the previous installment, we promised you more advice to come. So it’s my great pleasure to bring...

Call To Action Button Best Practices: Internal Factors

Posted by Eduardo Esparza on Oct 4, 2012
FREE TRIAL!!!!!   Great, now that I have your attention, I can get right into the topic…

How the Customer Lifecycle Affects your Marketing Strategies

Posted by Eduardo Esparza on Sep 27, 2012
Ten or twenty years ago, before online searches were popular and information was literally at your f...