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How Much Should You Pay For a B2B Website Redesign

Posted by Marc Schenker on Jul 3, 2014
If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign shou...

The 8 Costliest Mistakes in B2B Web Design

Posted by Eduardo Esparza on Jun 26, 2014
  Any time you design a B2B site... … there’s good design that increases conversions and creates cus...

How People Read on the Web (and How to Write for the Web)

Posted by Marc Schenker on Jun 19, 2014
People read way differently on the web than they do with print, and that’s a fact. In order to produ...

Neuromarketing 101: Your Guide To Getting Your Message Across

Posted by Marc Schenker on Jun 12, 2014
Neuromarketing is a new, hot and very exciting concept in marketing. It’s an approach to marketing t...

Gestalt B2B Web Design Principles – Part 5: Closure

Posted by Marc Schenker on Jun 5, 2014
Appropriately enough, the last part of our gestalt B2B web design principles series covers closure. ...

Six Reasons Why You Should Be Serious About Persuasive Copywriting

Posted by Marc Schenker on May 29, 2014
Persuasive copywriting is a tremendous part of any successful B2B site. This is not surprising when ...

Gestalt B2B Web Design Principles – Part 4: Common Fate

Posted by Marc Schenker on May 22, 2014
By now —after hopefully enjoying and learning a lot from our gestalt B2B web design principles part ...

Increase Conversions with Jakob Nielsen’s Web Usability Principles

Posted by Eduardo Esparza on May 15, 2014
Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or p...

Landing Page Conversion Optimization - Which Hypothesis to Test First

Posted by Marc Schenker on May 13, 2014
Occam’s razor is a principle of problem solving with strong roots in philosophy. Occam’s razor state...

Gestalt B2B Web Design Principles – Part 3: Proximity, Uniform Connectedness & Good Continuation

Posted by Marc Schenker on May 1, 2014
From reading our first post on gestalt b2b web design principles, you know that gestalt forms the ba...

Gestalt B2B Web Design Principles – Part 2: Similarity

Posted by Marc Schenker on Apr 24, 2014
We hope you are enjoying our limited series on gestalt b2b web design principles. A couple of weeks ...

Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship

Posted by Marc Schenker on Apr 17, 2014
Have you ever heard of gestalt design? If you’re considering a web redesign, then it will serve you ...