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UX vs. Decoration – Web Design Is an Engineering Job

Posted by Marc Schenker on Sep 26, 2014
  UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers ...

HubSpot INBOUND14 Wrap Up Announcements From Market 8

Posted by Eduardo Esparza on Sep 23, 2014
Market 8 Updates and How We Became Specialists. A lot has happened lately at Market 8 in terms of ou...

INBOUND 2014: HubSpot CRM and Sidekicks

Posted by Eduardo Esparza on Sep 17, 2014
  Last year at INBOUND 2013, HubSpot announced the HubSpot COS that revolutionized the way we approa...

Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function

Posted by Eduardo Esparza on Sep 9, 2014
You may have believed that running a poorly designed B2B site only has bad implications for your cus...

A Scientific Approach to Making a Beautiful B2B Website

Posted by Marc Schenker on Aug 28, 2014
So…what makes a website really beautiful? We mean the kind of website where your buyers are just ins...

The 5 Things You Should Know About B2B Consumer Psychology

Posted by Marc Schenker on Aug 16, 2014
To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ...

Advantages of New Media vs Traditional Media Marketing

Posted by Eduardo Esparza on Aug 7, 2014
If you’re still relying totally on traditional media marketing to help you get leads and conversions...

Does Your B2B Need a Google Plus Account?

Posted by Eduardo Esparza on Aug 5, 2014
With the number of social networks to choose from today, many B2Bs are left in the dark about someth...

How to Improve Usability and Conversions Using Sitemaps

Posted by Marc Schenker on Jul 24, 2014
Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial ...

Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better?

Posted by Eduardo Esparza on Jul 17, 2014
If you're thnking about your next B2B web redesign strategy, it’s natural to think that you can do o...

How Much Should You Pay For a B2B Website Redesign

Posted by Marc Schenker on Jul 3, 2014
If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign shou...

The 8 Costliest Mistakes in B2B Web Design

Posted by Eduardo Esparza on Jun 26, 2014
  Any time you design a B2B site... … there’s good design that increases conversions and creates cus...