--- title: B2B Web Design And Inbound Marketing Blog | Market 8 (4) description: In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs. (4) --- [![FREE WEBSITE ASSESSMENT](https://no-cache.hubspot.com/cta/default/23553/17095412-da0a-4db5-acc2-4fc7da740295.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/17095412-da0a-4db5-acc2-4fc7da740295) CALL US +1 (678) 608-0605 [![blog-logo-with_market8-symbol](https://www.market8.net/hs-fs/hubfs/images/theme/branding/blog-logo-with_market8-symbol.png?width=296&name=blog-logo-with_market8-symbol.png "blog-logo-with_market8-symbol")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [THE MARKET 8 BLOG](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) # [![Design & Function](https://www.market8.net/hs-fs/file-1517068387-png/images/2014/icons/blog-logo.png) - The Market 8 Blog -](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) ## [In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog) [![Increase Conversions with Jakob Nielsen’s Web Usability Principles - Featured Image](https://www.market8.net/hs-fs/file-1542463134-png/images/Increase-Conversions-with-Jakob-Nielsens-Web-Usability-Principles-featured.png?width=400&name=Increase-Conversions-with-Jakob-Nielsens-Web-Usability-Principles-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-use-jakob-nielsens-web-usability-principles-to-increase-conversions) ### [Increase Conversions with Jakob Nielsen’s Web Usability Principles](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-use-jakob-nielsens-web-usability-principles-to-increase-conversions) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on May 15, 2014 Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or p... [![Landing Page Conversion Optimization - Which Hypothesis to Test First - Featured Image](https://www.market8.net/hs-fs/file-1546560271-jpg/images/Landing-Page-Conversion-Optimization-Which-Hypothesis-to-Test-First-featured.jpg?width=400&name=Landing-Page-Conversion-Optimization-Which-Hypothesis-to-Test-First-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/landing-page-conversion-optimization-which-hypothesis-to-test-first) ### [Landing Page Conversion Optimization - Which Hypothesis to Test First](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/landing-page-conversion-optimization-which-hypothesis-to-test-first) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on May 13, 2014 Occam’s razor is a principle of problem solving with strong roots in philosophy. Occam’s razor state... [![Gestalt B2B Web Design Principles – Part 3 (With Examples): Laws of Proximity, Uniform Connectedness & Good Continuation - Featured Image](https://www.market8.net/hs-fs/file-1543554128-png/images/Gestalt-B2B-Web-Design-Principles%E2%80%93Proximity-Uniform-Connectedness-Good-Continuation-featured.png?width=400&name=Gestalt-B2B-Web-Design-Principles%E2%80%93Proximity-Uniform-Connectedness-Good-Continuation-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-part-3-proximity-uniform-connectedness-good-continuation) ### [Gestalt B2B Web Design Principles – Part 3 (With Examples): Laws of Proximity, Uniform Connectedness & Good Continuation](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-part-3-proximity-uniform-connectedness-good-continuation) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on May 1, 2014 From reading our first post on gestalt b2b web design principles, you know that gestalt forms the ba... [![Gestalt B2B Web Design Principles – Part 2: Similarity - Featured Image](https://www.market8.net/hs-fs/file-1542488224-jpg/images/Gestalt-B2B-Web-Design-Principles%E2%80%93Similarity-featured.jpg?width=400&name=Gestalt-B2B-Web-Design-Principles%E2%80%93Similarity-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-part-2-similarity) ### [Gestalt B2B Web Design Principles – Part 2: Similarity](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-part-2-similarity) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Apr 24, 2014 We hope you are enjoying our limited series on gestalt b2b web design principles. A couple of weeks ... [![Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship - Featured Image](https://www.market8.net/hs-fs/file-1542523299-jpg/images/Gestalt-B2B-Web-Design-Principles%E2%80%93Figure-Ground-Relationship-featured.jpg?width=400&name=Gestalt-B2B-Web-Design-Principles%E2%80%93Figure-Ground-Relationship-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-part-1-figure-ground-relationship) ### [Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-part-1-figure-ground-relationship) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Apr 17, 2014 Have you ever heard of gestalt design? If you’re considering a web redesign, then it will serve you ... [![Introducing the FOCUSED Website Evaluation Checklist - Featured Image](https://www.market8.net/hs-fs/file-1543594208-jpg/images/Introducing-the-FOCUSED-Website-Evaluation-Checklist-featured.jpg?width=400&name=Introducing-the-FOCUSED-Website-Evaluation-Checklist-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/focused-website-evaluation-checklist) ### [Introducing the FOCUSED Website Evaluation Checklist](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/focused-website-evaluation-checklist) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Apr 11, 2014 There are standards to which you should aspire when planning and designing your B2B site. It’s neces... [![How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples) - Featured Image](https://www.market8.net/hs-fs/file-1543639263-png/images/How-to-make-useful-website-wireframes-featured.png?width=400&name=How-to-make-useful-website-wireframes-featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-make-useful-website-wireframes-tutorial) ### [How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/how-to-make-useful-website-wireframes-tutorial) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Apr 4, 2014 A website wireframe is defined as the visual guide that gives a framework for your website. This blu... [![One Easy Way to Increase Your Website's Conversion rate: Reduce Choice - Featured Image](https://www.market8.net/hs-fs/file-1546693615-jpg/images/One-Easy-Way-to-Increase-Your-Website-Conversion-rate-featured.jpg?width=400&name=One-Easy-Way-to-Increase-Your-Website-Conversion-rate-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/one-easy-way-to-increase-your-websites-conversion-rate-reduce-choice) ### [One Easy Way to Increase Your Website's Conversion rate: Reduce Choice](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/one-easy-way-to-increase-your-websites-conversion-rate-reduce-choice) Posted by [Marc Schenker](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) on Mar 27, 2014 Sometimes, the things that seem the simplest are really the most effective. That doesn’t just go for... [![How to do a B2B Web Design That Sells - Featured Image](https://www.market8.net/hs-fs/file-1546693625-jpg/images/How-to-do-a-B2B-Web-Design-That-Sells-featured.jpg?width=400&name=How-to-do-a-B2B-Web-Design-That-Sells-featured.jpg) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-that-sells) ### [How to do a B2B Web Design That Sells](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/b2b-web-design-that-sells) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 23, 2014 The most effective thing you can do in your B2B marketing efforts is invest in your website, managem... [![Do Image Carousels and Sliding Banners Hurt B2B Website Performance? (Hint: YES!) - Featured Image](https://www.market8.net/hs-fs/file-1558446021-png/images/2014/banners/Why-Automatic-Carousels-Suck-And-Must-Be-Eliminated-From-Your-Homepage...featured.png?width=400&name=Why-Automatic-Carousels-Suck-And-Must-Be-Eliminated-From-Your-Homepage...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/automatic-carousels-affecting-web-performance) ### [Do Image Carousels and Sliding Banners Hurt B2B Website Performance? (Hint: YES!)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/automatic-carousels-affecting-web-performance) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 13, 2014 “Thank you for doing a great job in designing our website,” a customer says. “Overall, I’m satisfied... [![What Site Architecture Is and How to Get It Right for B2B - Featured Image](https://www.market8.net/hs-fs/hubfs/Blog_posts/What%20Site%20Architecture%20Is%20and%20How%20to%20Get%20It%20Right%20for%20B2B/site%20architecture---site_architecture_banner_Small.png?width=400&name=site%20architecture---site_architecture_banner_Small.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/what-site-architecture-is-and-how-to-get-it-right-for-b2b) ### [What Site Architecture Is and How to Get It Right for B2B](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/what-site-architecture-is-and-how-to-get-it-right-for-b2b) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Mar 2, 2014 Site architecture is the approach to the planning and design of websites, which involves three disti... [![10 MUST DO's Before You Start Designing Your B2B Website - Featured Image](https://www.market8.net/hs-fs/file-1556028119-png/images/2014/banners/10-MUST-DOs-Before-You-Start-Designing-Your-B2B-Website...featured.png?width=400&name=10-MUST-DOs-Before-You-Start-Designing-Your-B2B-Website...featured.png) ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/10-must-dos-before-you-start-designing-your-b2b-website) ### [10 MUST DO's Before You Start Designing Your B2B Website](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/10-must-dos-before-you-start-designing-your-b2b-website) Posted by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) on Feb 21, 2014 Too many B2B companies think that all they really need is a facelift for their website. 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We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards. ### The Authors [![Eduardo Esparza](https://www.market8.net/hs-fs/file-1387711362-png/images/authors/eduardo-esparza.png?width=110&name=eduardo-esparza.png "Eduardo Esparza")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza)[![Lynn Sharafeddine](https://www.market8.net/hs-fs/file-1387711367-png/images/authors/lynn-sharafeddine.png?width=110&name=lynn-sharafeddine.png "Lynn Sharafeddine")](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/author/lynn-sharafeddine/)[![Marc Schenker](https://www.market8.net/hs-fs/file-1545792355-jpg/images/authors/mark.jpg "Marc Schenker")](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/marc-schenker) ### Contact **Market8** Market 8 Group, LLC / PO Box 935612 Atlanta, GA 31195 5612 +1 678 608 0605 © 2014 Market 8 Group, LLC. 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