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In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.

Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship - Featured Image

Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship

Posted by Marc Schenker on Apr 17, 2014
Have you ever heard of gestalt design? If you’re considering a web redesign, then it will serve you ...
Introducing the FOCUSED Website Evaluation Checklist - Featured Image

Introducing the FOCUSED Website Evaluation Checklist

Posted by Eduardo Esparza on Apr 11, 2014
There are standards to which you should aspire when planning and designing your B2B site. It’s neces...
How to Make Useful Website Wireframes [Tutorial] - Featured Image

How to Make Useful Website Wireframes [Tutorial]

Posted by Eduardo Esparza on Apr 4, 2014
A website wireframe is defined as the visual guide that gives a framework for your website. This blu...
One Easy Way to Increase Your Website's Conversion rate: Reduce Choice - Featured Image

One Easy Way to Increase Your Website's Conversion rate: Reduce Choice

Posted by Marc Schenker on Mar 27, 2014
Sometimes, the things that seem the simplest are really the most effective. That doesn’t just go for...
How to do a B2B Web Design That Sells - Featured Image

How to do a B2B Web Design That Sells

Posted by Eduardo Esparza on Mar 23, 2014
The most effective thing you can do in your B2B marketing efforts is invest in your website, managem...
Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage - Featured Image

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

Posted by Eduardo Esparza on Mar 13, 2014
“Thank you for doing a great job in designing our website,” a customer says. “Overall, I’m satisfied...
What Site Architecture Is and How to Get It Right for B2B - Featured Image

What Site Architecture Is and How to Get It Right for B2B

Posted by Eduardo Esparza on Mar 2, 2014
Site architecture is the approach to the planning and design of websites, which involves three disti...
10 MUST DO's Before You Start Designing Your B2B Website - Featured Image

10 MUST DO's Before You Start Designing Your B2B Website

Posted by Eduardo Esparza on Feb 21, 2014
Too many B2B companies think that all they really need is a facelift for their website. They think t...
3 Steps to Understand How Your Customers View Your B2B Product or Service - Featured Image

3 Steps to Understand How Your Customers View Your B2B Product or Service

Posted by Eduardo Esparza on Feb 13, 2014
The first step in marketing and understanding why your customers want to buy your B2B product or ser...
A Refresher on the New B2B Buyer Behavior - Featured Image

A Refresher on the New B2B Buyer Behavior

Posted by Eduardo Esparza on Jan 31, 2014
In today’s modern times, inbound marketing is increasingly becoming a force to be reckoned with. The...
Don’t Contribute to the Ginormous B2B Website Discontent - Featured Image

Don’t Contribute to the Ginormous B2B Website Discontent

Posted by Eduardo Esparza on Jan 27, 2014
There’s a chance that your website could be contributing to the big, fat B2B website discontent out ...
Lead Generation With Paid, Owned and Earned Media - Featured Image

Lead Generation With Paid, Owned and Earned Media

Posted by Eduardo Esparza on Jan 23, 2014
Paid, owned and earned are three well-worn terms in marketing. Often marketing budgets are very tigh...

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footer-logo-symbolAbout market8

Market 8 is a team of web, usability and conversion experts that will turn your website into your best salesperson. We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards.

The Authors

Eduardo EsparzaLynn SharafeddineMarc Schenker
Market 8 Group, LLC / PO Box 935612
Atlanta, GA 31195 5612
+1 678 608 0605
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