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Gestalt B2B Web Design Principles – Part 3 (With Examples): Laws of Proximity, Uniform Connectedness & Good Continuation

Posted by Marc Schenker on May 1, 2014
From reading our first post on gestalt b2b web design principles, you know that gestalt forms the ba...

Gestalt B2B Web Design Principles – Part 2: Similarity

Posted by Marc Schenker on Apr 24, 2014
We hope you are enjoying our limited series on gestalt b2b web design principles. A couple of weeks ...

Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship

Posted by Marc Schenker on Apr 17, 2014
Have you ever heard of gestalt design? If you’re considering a web redesign, then it will serve you ...

Introducing the FOCUSED Website Evaluation Checklist

Posted by Eduardo Esparza on Apr 11, 2014
There are standards to which you should aspire when planning and designing your B2B site. It’s neces...

How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples)

Posted by Eduardo Esparza on Apr 4, 2014
A website wireframe is defined as the visual guide that gives a framework for your website. This blu...

One Easy Way to Increase Your Website's Conversion rate: Reduce Choice

Posted by Marc Schenker on Mar 27, 2014
Sometimes, the things that seem the simplest are really the most effective. That doesn’t just go for...

How to do a B2B Web Design That Sells

Posted by Eduardo Esparza on Mar 23, 2014
The most effective thing you can do in your B2B marketing efforts is invest in your website, managem...

Do Image Carousels and Sliding Banners Hurt B2B Website Performance? (Hint: YES!)

Posted by Eduardo Esparza on Mar 13, 2014
“Thank you for doing a great job in designing our website,” a customer says. “Overall, I’m satisfied...

What Site Architecture Is and How to Get It Right for B2B

Posted by Eduardo Esparza on Mar 2, 2014
Site architecture is the approach to the planning and design of websites, which involves three disti...

10 MUST DO's Before You Start Designing Your B2B Website

Posted by Eduardo Esparza on Feb 21, 2014
Too many B2B companies think that all they really need is a facelift for their website. They think t...

3 Steps to Understand How Your Customers View Your B2B Product or Service

Posted by Eduardo Esparza on Feb 13, 2014
The first step in marketing and understanding why your customers want to buy your B2B product or ser...

A Refresher on the New B2B Buyer Behavior

Posted by Eduardo Esparza on Jan 31, 2014
In today’s modern times, inbound marketing is increasingly becoming a force to be reckoned with. The...