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In-depth articles and essays about growing sales through Customer-Centric web design, UX, conversion research, for modern B2B marketers and CEOs.

Is Growth-Driven Design a good fit for your organization? - Featured Image

Is Growth-Driven Design a good fit for your organization?

Posted by Eduardo Esparza on Jul 12, 2017
Growth-Driven Design is a web design methodology that’s rapidly gaining traction in the industry. Ag...
How to Maximize SEM ROI With Conversion Optimization [The Business Case] - Featured Image

How to Maximize SEM ROI With Conversion Optimization [The Business Case]

Posted by Eduardo Esparza on Dec 8, 2016
Marketers are spending more on ads than ever before.  Ad spend is expected to continue to grow at an...
The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website - Featured Image

The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website

Posted by Eduardo Esparza on Oct 11, 2016
During any website redesign—especially one founded on the Growth-Driven Design approach that’s chara...
How Great User Experience Design (UX) Can Grow Your Business - Featured Image

How Great User Experience Design (UX) Can Grow Your Business

Posted by Eduardo Esparza on Feb 23, 2016
Although the user experience is integral to web design, there’s still a misunderstanding among busin...
All You Wanted to Know About Growth Driven Design - Featured Image

All You Wanted to Know About Growth Driven Design

Posted by Eduardo Esparza on Dec 1, 2015
You’ve probably been hearing more about conversion optimization lately, as well as this approach cal...
How to Design a High-converting Call To Action Button on Your B2B Website - Featured Image

How to Design a High-converting Call To Action Button on Your B2B Website

Posted by Marc Schenker on May 15, 2015
The call to action button is the actual star of your B2B website when you really think about it. It ...
A Starter’s Guide to Making a High-Converting Landing Page - Featured Image

A Starter’s Guide to Making a High-Converting Landing Page

Posted by Eduardo Esparza on Nov 21, 2014
Before we get into how to make a really high-converting landing page, we want to start this blog pos...
Effective Ways to Build Trust on Your Website - Featured Image

Effective Ways to Build Trust on Your Website

Posted by Marc Schenker on Nov 13, 2014
There’s perhaps no bigger factor to get right on your B2B website than the element of trust. A B2B t...
Is Your Website Functional: User Experience Evaluation Methods - Featured Image

Is Your Website Functional: User Experience Evaluation Methods

Posted by Eduardo Esparza on Nov 11, 2014
  One of the biggest questions facing any B2B is always whether your site design is up to par or not...
How Do Buyer Personas REALLY Impact Web Design? - Featured Image

How Do Buyer Personas REALLY Impact Web Design?

Posted by Eduardo Esparza on Oct 31, 2014
We all think that buyer personas are great in that they form the basis of user-centered design, so t...
How to Maximize the Persuasive Power of Your Web Copy - Featured Image

How to Maximize the Persuasive Power of Your Web Copy

Posted by Eduardo Esparza on Oct 16, 2014
Copywriting is a highly valued skill and craft when it comes to selling a product or service on your...
How to Create an Effective About Us Page on Your Website - Featured Image

How to Create an Effective About Us Page on Your Website

Posted by Marc Schenker on Oct 14, 2014
Of all the pages on your B2B site, the one that receives the least amount of praise, ironically so, ...

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  • MUST READ

MOST READ

MUST READ

The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website
How Much Should You Pay For a B2B Website Redesign
The 8 Costliest Mistakes in B2B Web Design
How People Read on the Web (and How to Write for the Web)
How to Make Useful Website Wireframes [Tutorial]
10 MUST DO's Before You Start Designing Your B2B Website

footer-logo-symbolAbout market8

Market 8 is a team of web, usability and conversion experts that will turn your website into your best salesperson. We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards.

The Authors

Eduardo EsparzaLynn SharafeddineMarc Schenker
Market 8 Group, LLC / PO Box 935612
Atlanta, GA 31195 5612
+1 678 608 0605
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