---
title: What is HubSpot?
description: You can learn the official speech at HubSpot website www.hubspot.com, what I am going to tell you here is my perspective on how we use it for our own
---

[B2B Web Design And Inbound Marketing Blog | Market 8 ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog)

# [What is HubSpot?](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/what-is-hubspot)

 Written by [Eduardo Esparza](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/author/eduardo-esparza) | Feb 24, 2012

You can learn the official speech in the [HubSpot website](https://www.hubspot.com), what I am going to tell you here is my perspective on how we use it for our own agency and how our clients are benefiting from it.

Let us put it this way:

- Do you have a long sales cycle?
- Do you need to appeal to a more savvy customer that does his homework educating himself before buying?
- Do you need your marketing investments to produce tangible revenue?
- Are you serious about growing your sales AND are willing to spend the time needed to make it happen?

If you answer yes to at least 3 of the above, you probably need an inbound marketing strategy, and if you need [inbound marketing](https://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/What-is-Inbound-Marketing), you need HubSpot, period.

### Why?

HubSpot is an all-in-one inbound marketing platform that is designed to support your growth strategy. It provides you with a plethora of tools all integrated into your website to manage everything from those things that bring you qualified traffic, to those things that will help you convert your prospects into leads and subsequently into customers.

Adopting a tool like this makes you productive because it allows you to focus on actual work as opposed to figuring out what is going on.

### Here are some of the things that HubSpot will enable you to do as a small business owner (there is more but here are the highlights):

### Can any of these be done with other tools?  

Sure there are a number of tools out there at a very “low” cost, or even free that you can assemble, and after investing a lot of time, hopefully get close. We have tried it, and it’s a valid approach, but invariably we have spent more time and money than what the HubSpot license costs, every single time. Why suffer if the solution has already been created?

In a broader sense, investing in tools that make you more productive is the basis of growing your company. If you keep trying to “save” money and keep doing everything the “cheap” way, I guarantee that you will continue to be distracted from your main goal: do what you do best and focus on growing.

For more information, feel free to give us a call, we’ll be glad to go into details about how the HubSpot platform and an inbound marketing program can help you grow your sales.

 

 

[View full post](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/what-is-hubspot)

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