In these slides you will learn:

  • How to go about finding the right positioning for your SaaS
  • How to conduct customer research that renders useful for your positioning
  • 2 ways to increase the power of your SaaS positioning

About the speaker

About the speaker

Eduardo Esparza
CEO & Founder
Market 8

Eduardo is a holistic thinker who finds extreme joy in merging the power of strategic thinking, customer-centric design, and analytics to drive results; a passion that gave birth to Market 8, an agency helping B2B SAAS companies sell more software by optimizing their entire funnel from lead capture to renewals.

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