Like most forms of marketing, you can take SEO and inbound marketing as far as you like, as long as you have the money to invest in it. Some folks have time to learn good online marketing tactics and implement them, while still managing their business. Others have enough free cash to hire a team of experts to manage their online marketing.
It's easy to feel like you're under pressure to embrace a set of marketing ideas that perhaps no one in your organization has any experience with – and smart entrepreneurs know that's a recipe for trouble. Trying to implement processes you don't understand rarely works out well.
Yet, some companies just need to get online and get rolling with inbound marketing as quickly and as smoothly as possible. These are the companies that can benefit most from HubSpot website templates – with some effort, you can go from having little or no online presence to having an SEO-ready website that's the perfect starting point for your inbound marketing efforts.
Obviously, ready-designed HubSpot templates are not going to offer all the benefits of a completely customized approach. None the less, they can be a great kickstart for those looking to do SEO for their site and who see the importance of hitting the ground early.
Get On-Page SEO Basics Quickly with HubSpot Templates
Hubspot is, of course, the current leader in inbound marketing software. They give you an all-in-one solution for all your online business needs – they can host your site, track all the relevant SEO data, and then present it to you through a robust software suite that allows you to manage nearly every aspect of your SEO.
Often, you can have a new website in as little as two days. Granted, for this to happen you would need to have all your content ready to go – but you could still have a functional website, in a CMS (Content Management System) that has all what you need to make it SEO-focused while bypassing weeks of training in SEO. How? The HubSpot tool will tell you what to do to optimize every page of your website for search engines.
What are the On-Page Basics That You Can Easily Take Care of with HubSpot?
First things first - do your homework. Using the HubSpot tool you can generate and favorite keywords that are important for your company. You have to take a hard look at those keywords and select your top 10. These will be keywords that have a medium level of difficulty and have good volume, and that make good business sense for pages in your site to be optimized for, starting with the homepage. Typically you would pick 1 or 2 most wanted keywords for the homepage, because the homepage will have the highest ranking ability of your whole website. So make sure you pick the most relevant keywords for your homepage.
The elements of every page that you will have to optimize for are the following:
Page title
Meta descriptions
URL address
Anchor texts
Images alt-texts
H1 Headers
Over here you can find a complete definition of each one of these on-page SEO elements.
Also, here is a good guide that will tell you how to do your own on-page SEO.
HubSpot Templates Give You Some Breathing Room
If you are just setting up your site all by yourself, a HubSpot template will allow you to skip all the "custom design" process. Regarding SEO, the fact of having your site in the HubSpot CMS simply will allow you to do your own SEO work. It will take you some time, but you will have all the tools you need to do it. After a little while your business will likely “outgrow” the templates and you'll need more customized solutions. When that happens, HubSpot can scale with you – and so can the tools that make HubSpot easy.
HubSpot templates are stepping stones towards your overall long-term goals: You won't use them forever, but they will form the foundation upon which your later and larger online marketing plans are laid.
If you're looking towards a content marketing future without much idea what you can do to make it work for you, drop us a line and let's talk about what HubSpot templates can do to bring your company online smoothly.