In order for your website to be able to respond to customer wishes and needs as soon as they land on it, you need to adopt an effective inbound web design plan. Trends online move and change much more swiftly than in the physical world so an easily-updated website is a basic necessity.
The Three Keys To Successful Inbound Web Design
I. Customer-focused content.
No matter how complex one's online marketing becomes, it's vital to never lose sight of your customers. At the end of the day, content that is interesting, provocative, useful, and share-able is what will keep people coming back to your site and give you higher chances of converting them into leads and sales.
For the actual conversions, create a variety of landing pages crafted for the purpose of appealing to buyers at different stages of the buying funnel. A variety of offers, from eBooks to exclusive seminars or consultations, can quickly convince newcomers to at least hear you out.
This is the critical tipping point that decides whether they continue into the sales funnel. Genuinely good content gives visitors more reason to convert.
II. SEO Techniques
Search Engine Optimization revolves around creating content that is designed to rank as highly as possible within Google's searches. Google wants people to find what they're looking for quickly, so a successful website will try to optimize its appeal to Google.
The key to this is good keyword usage. If someone searches for a particular term on Google, having that term appearing on your website makes it more likely that the searcher will see your site. Thoughtful keyword choices will drive more visitors to your website.
ProTip: For a quick and basically free way to boost your SEO, go out to your company Google account and, in short, sign up for every relevant service they offer while providing every piece of information they ask for. Google gives higher search rankings to those who take time to provide extra information.
III. Time Compression
“Internet Time” is a phrase you'll soon be hearing often. Billy Joel's New York Minute is downright sluggish compared to how quickly memes, messages, scandals, leaks, and lies can spread worldwide through the Internet.
Effective inbound web design should also cater to your needs. You need to be able to:
Quickly add or alter content as needed.
Update your overall visual design to reflect changing industry trends.
Centralize web and social media into a single console.
Track customers as they browse their website, gaining insight into their needs.
Compare the effectiveness of your blogs and calls to action, to find the best approaches.
Quickly visualize large amounts of data, turning it into actionable intelligence.
A quality Content Management System does all that and more, forming the backbone of your online efforts. For any online business, it's only a matter of when you'll discover you need a CMS to achieve your next tier of inbound web marketing goals.
Inbound Web Design Ties Your Online Strategies Together
Like the center of a spider's web, your website is both overseer and ultimate destination. From your printed materials to your YouTube Channel and to your Twitter feed, everyone who comes into contact with you is drawn towards your website.
If you're already on Hubspot and you're looking for new templates to power your website updates, Simplex makes it easy for you to create great web designs!