So, your numbers for your website on your HubSpot account aren't quite what they used to be. Viewership has lowered significantly, unique users aren't coming in like they were before, and your website is starting to slip from the front page of Google. All of this and more are major signs that it is time for a redesign for your HubSpot account, and thankfully, there are ways to improve your HubSpot web redesign so you don't have to continue to see a severe drop in click-through rates, leads, and potentially sales. But before you start going head first into a major redesign, what exactly are the signs that you should be looking out for? Read on and see if your HubSpot account is experiencing any or all of these signs.
1. Stagnant Content
When was the last time you updated your website's content? Six months? A year? Well over a year? If it's any of the above, it might be time to give your website a makeover through new content. Being able to properly rank on major search engines, especially Google, is constantly changing and you need to be able to keep up with these changes. For example, Google prefers websites that are updating with relevant, high quality content on a daily basis. This means content like online articles or blog posts, both of which are easily attainable these days. When you're ready to do a HubSpot web redesign, always have content front and center in your redesign efforts. Having great content is as important as a well placed layout and quick load times now.
2. Bad Or Broken Links
One of the telltale signs that a major redesign is in order is through your links. How many are relevant to your website? When was the last time since they were updated? And most importantly, are any of them broken (not going to its intended page anymore)? All of this can quickly add up and mean your website losing its search rank as well as the ability to bring in more leads. Rather than just letting it get worse, be proactive and make sure you're always linking to relevant and high quality websites and always do a sweep of broken links every couple of months.
3. Old Or Confusing Layout
Sometimes your content and links are perfectly fine, but you're still experiencing a plateau or slump in unique views. Rather than scratching your head trying to figure out what the problem could be, sometimes a HubSpot web redesign means a complete overhaul of your site's layout. This is because the way people interact with websites and the Internet goes through changes and trends, which can be seen on all sorts of social media sites. Some websites are very simple in their layout while others try to provide everything right on the front page.
While it might seem like a pain having to do a layout redesign, this can actually help with more click-through rates. Comparing data, you can find out if a call-to-action on the right hand corner is better while having navigation on the left side is the best option. There are near infinite ways you can redesign your layout, it just all depends on where exactly your users are clicking on the website to make things even more convenient for them.
And it's as simple as that! You shouldn't have to be completely frustrated and unable to fix your numbers for your HubSpot account, there are a myriad of different solutions you can try as well as signs to watch out so you don't fall into the same trap again.