Those using the Hubspot CMS system know that it’s an incredibly powerful lead-generation tool, with by far the most robust analytical systems behind it. Even though it’s relatively easy-to-use, to the point where you could create a website solo, it’s still quite common for people to hire a Hubspot web developer who is more familiar with the system.
With many such companies online, it’s often extremely difficult to tell which ones will be able to deliver real results. With Internet marketing in a boom, there are far more developers boasting their abilities than there are those that can actually deliver. You need to be able to narrow down your best options, quickly!
The Five Questions You Need To Ask Your Hubspot Web Developer
1 – Do you have Hubspot certification?
The open nature of Hubspot’s platform makes it easy for virtually anyone to get involved in producing content for it, but the real experts have official Hubspot certifications demonstrating their skills in both Internet marketing and with the Hubspot platform itself.
This one is either a yes or a no, and if it’s a ‘no,’ find yourself another Hubspot web developer.
2 – What testimonials or case studies can you offer?
The proof is in the pudding, as they say. While there are undoubtedly plenty of fine developers just waiting for their big break, what your business needs is assurance that you’re getting a quality service.
Ask your Hubspot web developer to show you some evidence of their past successes. Case studies can be especially enlightening, since they also show you the developer’s methodology, but a solid list of references and recommendations is a sign of a great developer as well.
3 – What experts are involved in your design process?
It’s easy to mistake “web design” as a primarily visual matter, but in truth, good Hubspot web design requires the talents of several experts in many different fields. In fact, the team will often resemble what would be needed to assemble a magazine or newspaper –directors, layout, visual designers, copywriters, as well as web-specific fields such as User Interface experts.
Look for a Hubspot developer whose team includes a wide range of design expertise and Internet specialists, to get a website that appeals to as many people as possible.
4 – What experience does your team have?
When asking about experience in web design, keep in mind that this is a new field. Even “old timers” will only have a decade or so at best. Many of the best people in web design today are migrating there from different fields, such as the print world, teaching, or offline advertising.
A mix of skills, backgrounds, and knowledge sets will generally produce the best all-around website developers. You want people on the team who understand offline design as well, to boost appeal and ensure your website still adheres to the same principles of good marketing that have worked in the offline world for decades.
5 – What challenges will my website present you?
There’s no such thing as a one-size-fits-all solution to web design, although some Hubspot developers might like to think so. Asking the question in this way forces them to focus on how they will adapt their processes to your website. Plus, of course, every new website will produce new challenges for a team.
What you don’t want to hear when you ask this question are rote responses. If you’re not getting answers that directly relate to your site, your needs, and your customers, try to probe for more information. If you’re still getting stock answers that don’t seem to incorporate your specific needs, you will probably do better looking for a different developer.
Hubspot is a great system, and with the right developer backing you, you can quickly create a lead-generating monster of a website!