Yes, even small businesses need to have robust websites that can help them land leads and bring in more exposure to their services and products--especially now that everyone is practically online all day, you need to be able to stand out among the crowded sea of competition out there. Thankfully, there are inexpensive and powerful small business web design ideas out there that can help you really make an attention grabbing statement that will draw in users and turn them into hot leads. Read on for these three simple but great web design ideas.
1. Prominent Call-to-action
You want to make sure that you can have the users keep coming and remain interested in your small business and one of the best ways to do this is through a subscription based call-to-action or sign-up form. If you look at other websites, you will notice that they have prominent call-to-actions on their front page at above the fold or in the upper right hand corner. Normally they are asking users to sign-up with an email and in return they receive either a free ebook, infographic, video, or are even signed up for a weekly or monthly newsletter. You need to have that constant contact and it needs to start right on your website.
Think about the types of free content you can give away that promotes your services or products as well as being legitimately useful to the user. Most small businesses tend to create simple but informative ebooks or monthly newsletters, both of which are simple and affordable to create.
2. Infinite Scrolling Pages
A very popular trend among not only small business web design, but web design altogether, is the infinite scroll. You've probably experienced it on Facebook, Twitter, or certain online retailers. Infinite scroll means you don't have to click a "Next" button in order to get to the next page, allowing for you to technically scroll for infinity. These are helpful if you need to convey a lot of content but don't want to necessarily break it up onto a bunch of different pages. It is also a great way to have multiple call-to-actions.
Of course, a lot of small businesses just have one page with infinite scrolling but usually it is best to have multiple pages that link into one another. But, as an example, if you have a Frequently Asked Questions page or blog area, you can use the infinite scrolling feature.
3. Integrated Business Blog
A simple, easy way to get more hits to your website as well as ensuring that your website can get higher on the search ranks is integrating a business blog to your website. Rather than having a tiny, miniscule link to your blog on the footer of your website, make it prominent in your small business web design. This means you can have an on-going flow of fresh, relevant content as well as having users stay longer on your website and learning more about what your small business is all about.
Content marketing is a great and inexpensive way to always be in touch with your website while ensuring you keep your search rank. Otherwise, your website will just stagnate, lose its search rank, and eventually be overtaken by the competition. Then, you have to start from square one all over again (which equals to even more money being spent).
Small business websites can be just as robust as high-end, corporate level websites--all it takes is a little know-how on the best practices of web design and development. And on top of that, using the right kind of integration with the HubSpot CMS. You can achieve all of these small business web design ideas while building on the HubSpot CMS easily.