Read some thoughts from Brian himself:
Hey! I’m Brian, and I live just outside of Boston. I’m obsessed with all things search marketing. For me, there’s no better feeling than earning the coveted #1 ranking in a competitive niche. Search engines like Google are constantly evolving and changing how they evaluate a search query or website, making this feel like a puzzle that never ends, and I LOVE puzzles.
At the end of the day it’s all about creating a positive user experience though, as that is what search engines are seeking to reward. In fact, I like to joke that Google is no more than an ad platform that just so happens to have a search engine ;)
Outside of work I spend a lot of time with my two dogs -- Max and Beau, and try to get to the gym everyday where I’m an avid lifter and runner. I find that life becomes a lot more enjoyable when you have gratitude and appreciation for the little things, and that’s what I try to do everyday.
Since graduating from University with a degree in Business Administration, I’ve spent the last 4 years working at digital marketing agencies around the New England area. I started off focused exclusively on paid media and analytics, optimizing multi-channel campaigns for national brands. Eventually, I stumbled upon organic search engine optimization and quickly fell in love. My methodology today combines analytics and creative strategy, harnessing the best of both paid and organic search.