Riad Chebli is Market 8's visual emotions creator. He takes care of the video and motion graphics for Market 8 and leads the videography team. He has a strong background in TV advertising and the music video business, and has extensive knowledge in all kinds of video formats and compression.
Riad is based out of the village of St-Jerôme, North of Montréal, surrounded by a beautiful forest and far from the rush and the noise of the city - this allows him to concoct delicious videos. He is an Adobe Certified Expert (ACE) and an Adobe Certified Instructor (ACI) in Adobe After Effects. He has also worked with notable clients such as the Canadian Space Agency, McGill University, and HEC Montreal.
He is currently doing research in picture enhancement and virtual reality. When he’s not creating his next masterpiece for a Market 8 client, he’s indulging in his passion for food - a continual quest to discover new tastes: "The mood goes with the food."
Read some thoughts from Riad himself:
“All that you see is real, if this is the reality you live in.”
I started taking pictures for a magazine since he was 14 years old. I had a passion for graphics, animation and video that dates back to the first Vic 20 and Commodore 64, where I began coding my first animation using the programming language “Basic.”
Then I moved on to cover all kind of traditional and computer based animation. Being born in the 70s, I also had the chance to experiment with analog films and lived through the transition to digital, so technical issues like video formats, timecode embedding, signal enhancement grew up with me. I worked extensively in advertising production and post-production with an intense focus on detail in the image, after all, it is always the small visual details that gives our clients a competitive edge.