There’s no way around it. B2B companies need a great website. With at least 25% of all B2B buyers more likely to research online before buying anything, you need to make sure your website is optimized for lead generation.

We present you with a brief list of elements every good B2B lead-generating website absolutely needs to have.

Key takeaways from this eBook:

  • Creating a purpose for your site
  • Grabbing attention with a clear value proposition
  • Hooking your buyers through your blog
  • Creating copy that converts
  • Building trust
  • Design design design
  • Optimizing for SEO
  • Optimizing for mobile