These are 15 pages that will keep you sane when figuring out your overall online marketing initiatives from strategy and branding to results measurement.
- Learn all the components of an inbound marketing strategy
- Identify which activities are 1 time setup vs. ongoing
- Learn which initiatives should be pursued to generate traffic vs. improve conversion vs. performance improvement
- Clearly see which initiatives complement each other and make sense to do together
- Identify which initiatives are more effective if targeted to each customer persona
- Use the workbook format to initiate conversations with your team and share responsibilities in a logical way so that the effectiveness is not compromised when having too many people involved