If you are marketing high-value products or solutions in a B2B or B2C environment, there are, all things considered, 2 problems to solve:
Problem #1 is to get found by people that is already looking for a solution to the problem you can solve
Problem #2 is to make sure that you present your product or solution in a way that increases the probability of converting those people that found you into qualified leads
This eBook presents a framework to solve the key problems that marketers of high value products and services face, while considering the challenges that web 2.0 pose.
Key takeaways from this eBook: