<img height="1" width="1" src="https://www.facebook.com/tr?id=231381500623494&amp;ev=PageView &amp;noscript=1">

How to Maximize SEM ROI with Conversion Optimization
[The Business Case]


If you are spending money on SEM, it makes sense to maximize more than impressions and click-thru-rates; maximize your lead generation.

 

What you will learn in this ebook:

You might have been frustrated at times with some of the results from SEM campaigns. Many companies even stop investing in SEM altogether without ever trying to optimize their post-click conversions.

Learn why and how establishing a data-driven Conversion Optimization process can multiply results from your investment in SEM.

Maximize SEM ROI with Conversion Optimization
  • Why you can’t have SEM without CRO?
    You are spending money on PPC to generate leads, not impressions. See how CRO can protect your investment in SEM.

  • Does investing in CRO actually pay off?
    Optimizing impressions and click thrus vs. optimizing conversions. See how a compounded effect of doing both multiplies your results.

  • Key things to optimize for to boost your SEM ROI
    Learn a data-driven framework that you can use to optimize the entire SEM funnel today.

  • How to get your team onboard?
    Getting buy-in from your team is at times a challenging step. Learn how to use data to get buy-in from your team.
Maximize SEM ROI with Conversion Optimization

Download eBook Now

Sandra Ghaoui
“SEM is worthless if the page you are sending to from an ad is not converting”
Sandra Ghaoui, Co-founder and Google Adwords Certified Market 8
Gil Roeder
“Success in SEM is half-baked if the only thing you are doing is optimizing impressions and cost-per-click. You ought to go beyond that..."
Gil Roeder, HubSpot's Director Inbound Advertising SEM/PPC Training Programs in Google AdWords(Accelerate) and LinkedIn(Initiate)
Hubspot Impact Awards | Grand Prize Winner | Inbound Growth Story
Hubspot Impact Awards | Growth Driven Design
Hubspot Impact Awards | Best Client Website Design
Platinum Hermes Awards
Gold Hermes Award
Hubspot COS Performance Award