If you are spending money on SEM, it makes sense to maximize more than impressions and click-thru-rates; maximize your lead generation.
You might have been frustrated at times with some of the results from SEM campaigns. Many companies even stop investing in SEM altogether without ever trying to optimize their post-click conversions.
Learn why and how establishing a data-driven Conversion Optimization process can multiply results from your investment in SEM.
“Success in SEM is half-baked if the only thing you are doing is optimizing impressions and cost-per-click. You ought to go beyond that..."
“SEM is worthless if the page you are sending to from an ad is not converting”