---
title: SaaS Growth Optimization
image: https://www.market8.net/hubfs/saas-growth-optimization--featured-img.jpg
---

Search Results for: ** *X* 

[Content Title](https://www.market8.net/saas-growth#)

Description

![](https://www.market8.net/hubfs/images/saas-growth-optimization-process-small-grey.svg)

**How we work**

# **The Growth Optimization Framework**

Unlock growth by deeply understanding your customers.

[![Get the ball rolling](https://no-cache.hubspot.com/cta/default/23553/c09b2d86-89b2-4080-a657-042930160f56.png)](https://cta-redirect.hubspot.com/cta/redirect/23553/c09b2d86-89b2-4080-a657-042930160f56) [Watch the video ](https://www.market8.net/saas-growth#videopopup)

 We only work with a handful of SaaS at a time.

**

**Here’s the #1 secret to scaling your SaaS:**

## **There are no Secrets**

It’s about having a solid process and executing it

And we’ve built a process that has proven to work for dozens of SaaS again and again.

*Audience Research* *Product Positioning* *Branding* *Growth Strategy* *Analytics* *Search* *Acquisition* *Activation* *Renewal and Referral*

*Audience Research*

#### **Deep customer research**

Products must be based on customer feedback. The closer you are to your customers, the stronger feedback you get and the better product you can build.

Our research stage provides insights to feed your product positioning, branding, growth strategy, roadmap, and tactics to attract more of your ideal buyers.

*Product Positioning*

#### **Positioning: Win the battle for the mind**

Once we know how your best customers perceive you, we position your product in a market you can win, knowing exactly what your strengths are.

We help you get product positioning right and occupy a clear space in your buyer’s mind.

[Learn more about the SaaS Positioning Framework](https://www.market8.net/saas-growth/positioning)

*Branding*

#### **Branding: set your SaaS apart**

We figure out what’s your brand superpower and the actual messages you need to communicate your main promise. For SaaS, branding is not only about marketing. Branding becomes tangible through your app.

We ensure your marketing messages match how your users think about and engage with your product.

*Growth Strategy*

#### **Identify opportunities**

A solid growth strategy should identify where to focus and which tactics are the most effective for your business. Here’s a hint: it’s not just about acquisition.

We identify how you are currently driving results, where are conversions hurting in your funnel, and help unlock growth.

*Analytics*

#### **Turn analytics into real growth**

Data can be daunting or exciting, depending on how it’s used. We rely on data to support decision-making from new visitor to customer renewal.

Work with a team that won’t shy away from data and has the expertise to discover the real opportunities hidden behind cold numbers.

*Search*

#### **Show up where it matters**

Your customers are out there and need your solution. Their first experience with your brand is likely not your website; it’s search results, marketplaces, listing sites, a random Facebook post...

Capture their attention and provide an awesome search experience wherever they are.

[Learn more about our Search Experience program](https://www-market8-net.sandbox.hs-sites.com/saas-growth/lead-generation)

*Acquisition*

#### **Get acquainted: provide a joyful experience**

Congratulations! Your ideal customer is visiting your website. Now what? How can you make sure your message hits home?

We help you craft a joyful experience to enable your ideal customer to take the first step in trying your solution or inquiring about it

*Activation*

#### **Try it out: provide value through your product**

Great! Your customer has signed up. All of your efforts have paid off and you have got them to this point. THIS is where the rubber hits the road. The moment of truth. The deciding moment. Now what? How do you make sure they get value?

Craft an onboarding experience that gets them to the AHA! moment, with the least amount of friction possible.

*Renewal and Referral*

#### **Renewal & Referral**

We help you continue the communication open with your your existing customers. Keeping your your customers in the know of new capabilities, services available, tips & hacks, and training, lets them get more value out of your software, renew their subscriptions, and turn into power users who tell their friends and colleagues about your product.

## **Our SaaS Growth Optimization process aligns your vision, your customers, and your product into one powerful growth engine**

[Get the Ball Rolling ](https://www.market8.net/customer-centric-web-design/request-free-quote-decision-lp) Test our approach for your SaaS

[SaaS Positioning Framework ](https://www.market8.net/saas-growth/positioning) Make your SaaS matter.

> “Market 8 is a true partner that's getting us to the growth stage - fast. It's like having another team within our team. There's no hand-holding needed - just great strategy and quick execution.”

![Don Brockhaus](https://www.market8.net/hubfs/images/customers-logos/PipeGen-logo-symbol-purple.svg)

Don Brockhaus - Co-Founder   
PipeGen

> “I would spend more on one senior marketing person that I spent on your entire team. We get a lot more resources for the money.”

![Joe Moriarty](https://www.market8.net/hs-fs/hubfs/images/Testimonials/Joe-Moriarty.jpg?width=80&name=Joe-Moriarty.jpg)

Joe Moriarty - CEO   
Raven 360

> “I'd never worked with a team that's more focused, attentive to detail, diligent, has technical capabilities, executes on time, and gets things done. There's just a very, very strong team to work with.”

![Phil Dixon](https://www.market8.net/hs-fs/hubfs/images/Testimonials/Phil-Dixon.jpg?width=80&name=Phil-Dixon.jpg)

Phil Dixon - CEO   
Cirrus Insight

![market8-logo-white](https://www.market8.net/hubfs/images/theme/branding/market8-logo-white.svg)

Market 8 is a growth marketing agency 100% focused on helping SaaS firms establish their brand and sell more software. Market 8 offers consulting, strategy, and execution of programs to help solve 3 critical problems of scaling SaaS:  
-Get the message right  
-Improve close rates  
-Optimize CAC:LTV

### From the Market8 Blog

- [B2B Web Design (67)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/b2b-web-design)
- [Inbound Marketing (59)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/inbound-marketing)
- [User Experience (34)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/user-experience)
- [Lead Generation (26)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/lead-generation)
- [Conversion Optimization (22)](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/topic/conversion-optimization)

- [Twitter link ](https://twitter.com/Market_8)
- [Youtube link ](https://www.youtube.com/channel/UCX5XJFmqt2OKtMVg-EnNt1w)
- [LinkedIn link ](https://www.linkedin.com/company/1562779)
- [LinkedIn link ](https://www.facebook.com/127029774010971)
- [RSS link ](https://www.market8.net/b2b-web-design-and-inbound-marketing-blog/rss.xml)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://23553.fs1.hubspotusercontent-na1.net/hubfs/23553/videos/Market%208s%20SaaS%20Growth%20Optimization%20Framework.mp4",
  "dateModified" : "2022-05-26T14:35:56.783Z",
  "duration" : "PT3M29S",
  "height" : 720,
  "name" : "Market 8s SaaS Growth Optimization Framework",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/33444554844?portalId=23553&size=medium",
  "uploadDate" : "2020-08-10T09:00:07.569Z",
  "width" : 1280
}
```