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How we work

The Growth Optimization Framework

Unlock growth by deeply understanding your customers.

Get the ball rolling Watch the video
We only work with a handful of SaaS at a time.

Here’s the #1 secret to scaling your SaaS:

There are no Secrets

It’s about having a solid process and executing it

And we’ve built a process that has proven to work for dozens of SaaS again and again.

SaaS Growth Optimization process

Audience Research Product Positioning Branding Growth Strategy Analytics Search Acquisition Activation Renewal and Referral
Audience Research

Deep customer research

Products must be based on customer feedback. The closer you are to your customers, the stronger feedback you get and the better product you can build.

Our research stage provides insights to feed your product positioning, branding, growth strategy, roadmap, and tactics to attract more of your ideal buyers.

Product Positioning

Positioning: Win the battle for the mind

Once we know how your best customers perceive you, we position your product in a market you can win, knowing exactly what your strengths are.

We help you get product positioning right and occupy a clear space in your buyer’s mind.

Learn more about the SaaS Positioning Framework

Branding

Branding: set your SaaS apart

We figure out what’s your brand superpower and the actual messages you need to communicate your main promise. For SaaS, branding is not only about marketing. Branding becomes tangible through your app.

We ensure your marketing messages match how your users think about and engage with your product.

Growth Strategy

Identify opportunities

A solid growth strategy should identify where to focus and which tactics are the most effective for your business. Here’s a hint: it’s not just about acquisition.

We identify how you are currently driving results, where are conversions hurting in your funnel, and help unlock growth.

Analytics

Turn analytics into real growth

Data can be daunting or exciting, depending on how it’s used. We rely on data to support decision-making from new visitor to customer renewal.

Work with a team that won’t shy away from data and has the expertise to discover the real opportunities hidden behind cold numbers.

Search Acquisition

Get acquainted: provide a joyful experience

Congratulations! Your ideal customer is visiting your website. Now what? How can you make sure your message hits home?

We help you craft a joyful experience to enable your ideal customer to take the first step in trying your solution or inquiring about it

Activation

Try it out: provide value through your product

Great! Your customer has signed up. All of your efforts have paid off and you have got them to this point. THIS is where the rubber hits the road. The moment of truth. The deciding moment. Now what? How do you make sure they get value?

Craft an onboarding experience that gets them to the AHA! moment, with the least amount of friction possible.

Renewal and Referral

Renewal & Referral

We help you continue the communication open with your your existing customers. Keeping your your customers in the know of new capabilities, services available, tips & hacks, and training, lets them get more value out of your software, renew their subscriptions, and turn into power users who tell their friends and colleagues about your product.

Our SaaS Growth Optimization process aligns your vision, your customers, and your product into one powerful growth engine

Get the Ball Rolling Test our approach for your SaaS
SaaS Positioning Framework Make your SaaS matter.
“Market8 is a true partner that's getting us to the growth stage - fast. It's like having another team within our team. There's no hand-holding needed - just great strategy and quick execution.”
Don Brockhaus
Don Brockhaus - Co-Founder
PipeGen
“I would spend more on one senior marketing person that I spent on your entire team. We get a lot more resources for the money.”
Joe Moriarty
Joe Moriarty - CEO
Raven 360
“I'd never worked with a team that's more focused, attentive to detail, diligent, has technical capabilities, executes on time, and gets things done. There's just a very, very strong team to work with.”
Phil Dixon
Phil Dixon - CEO
Zynbit