If you’re considering starting a business blog or augmenting the effort, this eBook is for you.

Put simply: blogging is the backbone of your SEO efforts, social media efforts, building a relationship with your buyers, increasing awareness and traffic to your site.

If you’re not blogging religiously,you’re missing out on a whole array of benefits.

This eBook presents an overview about corporate blogging, the benefits, success factors, common pitfalls and implementation approaches.

Key takeaways from this eBook:

  • Why blogging for businesses makes sense
  • Why corporate blogging works
  • How to make your blog successful
  • How to measure its success
  • Best practices and implementation approaches