Your website is your marketing home base. Today’s customers are doing more and more of their research online. Your website is the place where all your communications should be centralized.
The most important reason for you to engage in a website redesign is to take the necessary steps to ensure that your site performs at a level that parallels or beats your best salesperson.
Some of the key characteristics covered by the book are:
And, don't forget that your website will be able to go further than any salesperson by measuring the effectiveness of your online marketing efforts.