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FIN TECH

How The Entrust Group Increased Traffic to All Key Services by 150%

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"The effort that was put in to understand our company… our needs and our goal, it was the biggest positive for me. It was a real desire to understand how we worked, how our clients need to be communicated to. And the instant communication, you know? It was great to be able to just jump on a quick call anytime when needed and talk through new copy, a new strategic idea or anything..."
Sean Leahy
Sean Leahy - Digital Marketing Executive
TEG

Key Results

0%

Organic traffic to key services pages

0%

Organic traffic overall

The Challenge

The Entrust Group is a mature company whose website was already delivering results in terms of traffic, leads, and sales before engaging with Market 8. They wanted to improve the relevant traffic to their primary service pages, to drive awareness of the services and improve marketing’s contribution to sales.

Objective

Increase year-over-year organic traffic to the primary service page by 50%; increase overall YoY organic traffic by 10%.

Actions

Performed advanced on-page SEO for the primary service page and supporting pages, implemented a comprehensive internal linking strategy across the website, updated all page titles to be more ‘click worthy’, and installed advanced schema markup across the website.

About The Entrust Group

The Entrust Group (TEG) is the leading Real Estate Self-Directed IRA administrator in the United States. A self-directed IRA is a retirement account that gives individuals complete control over their investment choices. Self-directed IRAs don’t limit investors to stocks, bonds, and mutual funds. It allows for alternative investments in asset classes such as real estate, precious metals, and private businesses.

The buying journey of a self-directed IRA investor is reliant on education and the availability of knowledgeable customer service representatives to answer questions about getting started and managing accounts.

TEG has the most comprehensive learning center and was uniquely positioned to capture even more share.

Market 8 is helping TEG to continuously optimize their website for growth through Growth Driven Design.

www.theentrustgroup.com

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