Week 1 is planning - For our first sprint together, your optimization plan is created during this week. In subsequent sprints, this week is used to revise your plan based on lessons learned.
Weeks 2 & 3 are testing - For each item on your prioritized list, the reason for poor performance is hypothesized and change implemented.
Weeks 4 to 7 are analyzing - The results of each change are analyzed.
Week 8 is implementation & learning - make the changes that increased conversion rates, reflect on lessons learned, and see if there’s anywhere else we can apply what we’ve learned
Then, we repeat the 8-week sprint again to boost conversion rates even higher