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Improve Conversion Rates Every 8 Weeks

Once your website’s improvements are prioritized based on ROI, we start from the top and test each change following an agile methodology.


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1

Select the highest impact items

Issues that boost your bottom line and don’t require a large investment are resolved first.
2

Implement during an 8 week sprint

Each item selected for a sprint is addressed using Deming’s PDCA (Plan-Do-Check-Act) cycle.
3

Measure, Learn, Repeat

Results of tests are measured, successful tests are your new baseline, and lessons learned inform the next sprint.
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Here’s what happens in your 8-week sprint:
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  1. Week 1 is planning - For our first sprint together, your optimization plan is created during this week. In subsequent sprints, this week is used to revise your plan based on lessons learned.

  2. Weeks 2 & 3 are testing - For each item on your prioritized list, the reason for poor performance is hypothesized and change implemented.

  3. Weeks 4 to 7 are analyzing - The results of each change are analyzed.

  4. Week 8 is implementation & learning - make the changes that increased conversion rates, reflect on lessons learned, and see if there’s anywhere else we can apply what we’ve learned

  5. Then, we repeat the 8-week sprint again to boost conversion rates even higher