We’ll Write Web Copy That Converts
You know your customers better than us. Fact. But they know themselves best...
People on the web do not bother with big blocks of paragraph copy. When they see something like that on the screen, they don’t even look twice, they just skip it instantly. If it were a book or a magazine they were reading, they might take the time and patience to go through it, even if just on a skimming basis, but on the web? Forget about it. Everything you write like this might as well be invisible. Trust me, no one, and I mean no one, is going to read it. They’ll skip it and that’s for sure. So if you have important information, the secret of immortality even, wedged somewhere in between these lines, unfortunately no one will get a chance to discover it.
Did you just skip the paragraph above?
Yeah, we don’t blame you.
Fact: people don’t read on the web. They scan.
People on the web read differently than they do in print,
so the writing style has to adapt accordingly...
Your buyers actually understand what you were trying to say in the first place.
Good news is that there is research about how people read on the web.
And we’ll use that research to make sure your copy is:
- optimized for web reading and persuasive -
You’ll get copy that sells.