We complement that with about 50 hours of cognitive research to select the best topics relevant to your buyers, then layout a game plan to optimize your site pages, your blog and your future press releases.
How do we keep up with Google algorithm changes?
Here’s the paradox:
If you try to game Search Engine Algorithms to show up first, you, my friend, are up for a rough ride.
Turns out that the best formula for SEO is to focus on your buyers: talk like them, use clear language, give them a great experience in your site, make sure your site loads fast, is mobile friendly; give them thorough, valuable information...
Do all the things that, if you were a buyer, you would like to experience.
Chase your buyers, because that’s what Google and all the other search engines are chasing too.
There are a few steps that we follow to make sure that we have a complete analysis of your Search Engine Optimization opportunities:
First, we’ll need a Braindump of relevant terms by your team and your salespeople.
We need to know how they refer to your product, to your industry, to your service? What are the exact words they use? What kind of terminology they type into a search box?
Then, we use keyword suggest tools to validate those terms
We validate that list and complete it using keyword suggestion tools, so that we make sure that we have a list of what people are actually looking for in search engines.
Then the tough part - Cognitive Research
Meaning, using our heads (not a tool) to pick out the best keywords and make sure only the relevant ones make it to your site.
For example, if you sell “toilet paper”
ranking for “toilet” and “paper” wouldn’t be any good even if you were top ranked for those terms... it would be useless.
Fourth, we cross reference with Yahoo analytics
Turns out that Google doesn’t give us any numbers any more thanks to the wonderful transparency of NSA... so we have to use other proxies for numeric validation.
This helps us identify true golden nuggets; topics (not keywords, but rather groups or families of keywords) that: are searched for, that have demand, are used by your buyers, have low competition, are are descriptive of your product or service.
We’ll then map the best possible term to each area of your site
That is picking from the golden nuggets, or at least from gold-ish nuggets the best keywords for each page in your website.
Lastly, we’ll optimize the entire sitemap:
Here we come up with the SEO parameters for each one of your pages: URL, Title, H1, alt text, keyword density. Some argue that density is no longer relevant, but we just make sure that if you are talking about “Accounting Software,” it is clear that you are talking about “accounting software” in that page.
Optional Add-On: Forensic SEO Analysis:
For larger sites with higher traffic (above ~250 pages and more than ~25k monthly visits) we recommend doing a 20-page in depth analysis of all factors internal and external that are affecting the SEO of your site. The areas evaluated include: topical focus, internal and external linking, site speed and crawl efficiency, content depth.
This will tell you EXACTLY what needs to be done and what's the impact. Market 8 employs the best of the best. Our team member on this task consults for SEOMoz.
SEO is now part of the art & science of communication...