<img height="1" width="1" src="https://www.facebook.com/tr?id=231381500623494&amp;ev=PageView &amp;noscript=1">

Landing Page Conversion Optimization - Which Hypothesis to Test First

Posted by Marc Schenker on May 13, 2014
Occam’s razor is a principle of problem solving with strong roots in philosophy. Occam’s razor state...

Gestalt B2B Web Design Principles – Part 3: Proximity, Uniform Connectedness & Good Continuation

Posted by Marc Schenker on May 1, 2014
From reading our first post on gestalt b2b web design principles, you know that gestalt forms the ba...

Gestalt B2B Web Design Principles – Part 2: Similarity

Posted by Marc Schenker on Apr 24, 2014
We hope you are enjoying our limited series on gestalt b2b web design principles. A couple of weeks ...

Gestalt B2B Web Design Principles – Part 1: Figure-Ground Relationship

Posted by Marc Schenker on Apr 17, 2014
Have you ever heard of gestalt design? If you’re considering a web redesign, then it will serve you ...

Introducing the FOCUSED Website Evaluation Checklist

Posted by Eduardo Esparza on Apr 11, 2014
There are standards to which you should aspire when planning and designing your B2B site. It’s neces...

How to Make Useful Website Wireframes [Tutorial]

Posted by Eduardo Esparza on Apr 4, 2014
A website wireframe is defined as the visual guide that gives a framework for your website. This blu...

One Easy Way to Increase Your Website's Conversion rate: Reduce Choice

Posted by Marc Schenker on Mar 27, 2014
Sometimes, the things that seem the simplest are really the most effective. That doesn’t just go for...

How to do a B2B Web Design That Sells

Posted by Eduardo Esparza on Mar 23, 2014
The most effective thing you can do in your B2B marketing efforts is invest in your website, managem...

What Site Architecture Is and How to Get It Right for B2B

Posted by Eduardo Esparza on Mar 2, 2014
Site architecture is the approach to the planning and design of websites, which involves three disti...

10 MUST DO's Before You Start Designing Your B2B Website

Posted by Eduardo Esparza on Feb 21, 2014
Too many B2B companies think that all they really need is a facelift for their website. They think t...

Don’t Contribute to the Ginormous B2B Website Discontent

Posted by Eduardo Esparza on Jan 27, 2014
There’s a chance that your website could be contributing to the big, fat B2B website discontent out ...

A Recap of What Happened Around B2B Web Design in 2013 and What to Expect for 2014

Posted by Marc Schenker on Jan 2, 2014
As 2013 comes to a close, you want to look back at what was big in B2B web design throughout the yea...